Farm to Feet to help defend Bears Ears with Limited Edition sock at Outdoor Retailer

July 10, 2017

Mt. Airy, North Carolina (DRAFT) — Farm to Feet, makers of 100% American socks, is introducing a limited-edition Bears Ears sock at Outdoor Retailer Summer Market in support of the Conservation Alliance Public Lands Defense Fund.  The sock will be available for $15 in the Farm to Feet booth (BR315) during the Outdoor Retailer Summer Market in Salt Lake City, UT, July 26-29.

“Supporting our public lands and natural resources is embedded in our brand’s core values – it’s 100% American,” said David Petri, Farm to Feet’s VP of Marketing.  “Our National Parks and Monuments showcase the best of America, and we are doing our part to protect them and our nation’s heritage.”

The limited edition sock’s design is inspired by the National Monument’s landscape and includes the text “#SaveBearsEars” around its welt.  The Bears Ears, two elevated buttes that the monument derides its name, are prominently featured on the inside and outside ankles with colorful wide stripes inspired by the area’s high desert color pallet.

The Bears Ears is a lightweight half-crew sock with targeted padding in the heal and forefoot.

To learn more about the Conservation Alliance and its efforts to protect our public lands visit www.conservationalliance.com.

To learn more about Farm to Feet and its collection of 100% American socks visit www.farmtofeet.com.

ABOUT FARM TO FEET

Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US materials, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort.  Learn more at www.farmtofeet.com and join us on Facebook.