FITS socks Selects Groundswell PR to Head Up Media and Influencer Relations

March 1, 2016

FITS®, makers of the best fitting performance socks in the market place, announced it has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, fitness and natural products arenas, as well as manage the brand’s social media outlets.

“Groundswell lives the high-performance, genuinely adventurous lifestyle we design our socks for,” said Luke Eldridge, FITS Sales Director. “It was an easy choice to designate our day-to-day communications to a firm so deeply rooted in the active lifestyle and outdoor sports industry.”

Leveraging technical expertise and long-held knowledge of fit and comfort, the family-owned company remains committed to its vision, its people, and responding to an industry-wide epidemic of ill-fitting socks. FITS applied decades of experience to develop the world’s best-fitting sock, using materials, processes, and quality controls that far exceed industry standards. The result: a product line that embodies the crucial connection between fit and performance.

Groundswell brings over 20 years of active lifestyle public relations and marketing experience to the table representing a variety of clients in the outdoor, action sports, and natural products industries. The team will represent FITS’s entire product line, as well as manage the company’s Instagram and digital influencer strategy.

“We can’t wait to spread the word about FITS!” said Groundswell PR partner Caroline Kelm. “They bring a truly superior product to the outdoor lifestyle market. We are excited to join their team, helping to promote and reinforce their already-stellar reputation.”

About FITS

FITS is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace. Utilizing only the best raw materials available, FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world.  FITS is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS at 205-641-9592 or at fitssock.com

About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.