Former RVDA Chairman of the Board Dan Pearson Passes Away

October 3, 2023

RVDA regrets to inform the membership that Dan Pearson, owner of PleasureLand RV Centers, headquartered in St. Cloud, MN, has passed away.

Dan served as RV Dealers Association (RVDA) chairman of the board in 1993-94, was a member of the RVDA Board of Delegates, vice chairman of the Mike Molino RV Learning Center and served as co-chairman of the Go RVing Coalition. He was inducted into the RV/MH Hall of Fame in 2018.

PleasureLand began in 1971 as part of Plaza Buick, which was owned by Dan’s father, Vern. Dan started working at the dealership when he was just 11 years old. Pearson took over the dealership in 1982 with just 20 employees. Today the company is one of the largest RV dealership groups in the Upper Midwest, with locations in Minnesota, South Dakota, and Wisconsin. Pearson received the Entrepreneurial Success Award from the St. Cloud Chamber of Commerce in 2018.

“Dan was a pillar of both the RV industry and RVDA,” said RVDA President Phil Ingrassia. “He was active in every facet of our association’s work over the past four decades. Dan was a passionate advocate for dealers at the state and federal level, supported continuing education for dealership employees, and a champion of market expansion efforts that helped lead the industry to unprecedented growth.”

“The RV Industry Association mourns the loss of Dan Pearson, said RV Industry Association President, Craig Kirby. Dan was a passionate supporter of the RV industry with a long-established reputation as one the best in the business. Dan spent over 10 years as co-chair of the Go RVing Coalition, taking a leadership role in shaping the RV industry’s consumer outreach efforts. He was a champion for our industry’s continuous growth, and our thoughts go out to his family and friends – he will truly be missed by so many.”

Memorial arrangements are pending.