Fuel Goods and Darby Communications Customize the Perfect PR Menu for Success

March 19, 2024

Two Asheville, NC-based outdoor companies link up to spearhead publicity for approachable sports nutrition marketplace

March 19, 2024 – Asheville, NC /OUTDOOR SPORTSWIRE/ – Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, body types, and speeds, proudly announces its partnership with Darby Communications, a media relations and digital marketing agency specializing in the outdoors, active lifestyle, and hunt/fish markets. Expanding upon its footprint and success over the past 10 years with The RunnerBox and RiderBox, the newly-launched Fuel Goods will continue bridging the accessibility gap in the complex world of sports nutrition. Effective immediately, Darby Communications will serve as Fuel Goods’ PR agency of record, amplifying product and brand awareness through targeted media relations.

“We created Fuel Goods to challenge the enduring myth in the sports world that fueling good is reserved for elite athletes,” shared Laura Jorgensen, CEO of Fuel Goods. “We sought an agency bold enough to defy industry norms and partner with us in our quest to make sports nutrition accessible and beneficial for all people, body types, and speeds. We are so grateful to be working alongside the incredible team at Darby Communications and are confident that they are the perfect fit to bring our vision to life.”

Driven by two former professional cyclists who saw a need to take the complication and misunderstanding out of sports nutrition, Laura Jorgensen and Courteney Lowe created a platform to help others achieve their wellness goals. Fuel Goods is the expert source for nutrition for athletes and active people by providing simplified sports nutrition information and recommendations, and a deep selection of products to power athletes through their fitness journey, not just their long runs. The marketplace operates with nutritionist-vetted product selections, customizable and ready to ship subscription box recommendations, and a user experience that reduces the friction between wanting to adopt healthier fueling habits and actually doing it.

As Fuel Goods’ PR agency, Darby Communications will leverage their contacts to expand the brand’s product footprint and mission for increased awareness and digital searchability and to position the brand and its key stakeholders as industry innovators.

“Our team thoroughly enjoyed working with this dynamic team last year by supporting Holiday Gift Guide efforts for both the RunnerBox and RiderBox,” states President of Darby Communications, Angie Robinson. “And we are ecstatic to join forces with these visionaries again for the launch of Fuel Goods! Knowing the combined energy and strengths of our teams, we are sure this partnership will be filled with creativity, enthusiasm, consumer education on best practices on fueling, and the creation of long-lasting relationships!”

For more information on Fuel Goods, its subscription box service, and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.

About Fuel Goods

Fuel Goods is a dynamic sports nutrition marketplace with a mission to empower fitness enthusiasts on their journey to elevate their active lifestyle. Founded by the minds behind The RunnerBox and The RiderBox, Fuel Goods is driven by a relentless commitment to bridging the accessibility gap in the complex world of sports nutrition.

At Fuel Goods, we make sports nutrition relevant, approachable, and most importantly, fun. Our platform is designed to inspire and educate individuals who are eager to enhance their well-being through smart nutrition choices. To learn more about the ways you can #GoFuelYourself, visit fuelgoods.com.