Fueled by Growth of the OMA Media Show, Outdoor Market Alliance Awards $30,000 to Three Outdoor Causes

June 25, 2024

Protect Our Rivers, Save a Brain, and Women’s Wilderness Receive Funds Based on OMA Member Votes

June 25th, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, has presented its annual philanthropic giving to three outdoor non-profit organizations.

Founded in 2022 with a vision for collaborative work and community contribution, the OMA has quickly become Denver’s hub for the outdoor industry. Since its inception, the OMA has committed to giving back, and members have a chance each year to both nominate and vote on a variety of outdoor non-profit causes to receive funds from the OMA’s annual philanthropy awards. The funds are raised throughout the year, primarily from the OMA’s Media Show, a growing, twice-annual event connecting industry brands with media to preview and showcase new gear, apparel, and brand stories.

“As part of our founding vision, it’s really important to us to give back to these organizations that support our outdoor communities, and that work to keep them diverse and vibrant, ” said Steve Copeland, president and founding board member of OMA. “This year, we were able to allocate awards to three recipients, which is in turn rewarding to us, as we hope our annual giving program can really make a difference and help these organizations continue to do such important work.”

The 2024 award recipients included:

$20,000 to Protect Our Rivers
$7,500 to Save A Brain
$2,500 to Women’s Wilderness

The awards were presented to organization representatives in person at the OMA headquarters in Lakewood in early June.

The Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org