Geartrade joins ‘The Rock Fight’ podcast as a presenting sponsor

September 13, 2023

With the sponsorship, Geartrade is continuing their national efforts to raise the profile of re-commerce within the outdoor community as well as supporting an emerging media voice that shares the company’s longstanding commitment to seeing – and doing – things in a different way

SALT LAKE CITY, UTAH (SEPTEMBER 13, 2023)/OUTDOOR SPORTSWIRE/ – Geartrade, the leading independent online resale platform for used outdoor gear and apparel, has joined The Rock Fight podcast as a presenting sponsor.

With the sponsorship, Geartrade is continuing their national efforts to raise the profile of re-commerce within the outdoor community as well as supporting an emerging media voice that shares the company’s longstanding commitment to seeing – and doing – things in a different way.

“Geartrade and the Rock Fight have a ton in common. We both have a shared appreciation for the outdoor industry and all that’s great about it, as well as a familiar angst about its uneven commitments to true sustainability,” said Aaron Provine, president of Geartrade.

The Rock Fight is hosted by Colin True, a 20-year Outdoor Industry veteran, and launched in November, 2022. The show currently lists more than 82 episodes on Apple Podcasts and Spotify, as well as other platforms.

Described as the place “where we speak our truth, slay sacred cows and sometimes agree to disagree”, The Rock Fight hosts regular conversations about equipment, environmental policy, and events, as well as taking deep dives into outdoor culture with topics such as outdoor movie reviews and trailhead debate topics.

Guests on The Rock Fight to date have included outdoor voices such as Steve Casimiro, Mike Rogge, Paddy O’Connell, Fitz Cahall, Brendan Leonard, Justin Housman, Ken Pucker, Kenji Haroutunian and Sophie Benson.

In addition to headline sponsorship and live reads, Geartrade and The Rock Fight are exploring co-branded content opportunities, including a Rock Fight “takeover” of the Geartrade blog, as well as guest appearances by Provine on the podcast.

“The big idea behind the Rock Fight is to reflect the real conversations we have on the trail, at the lift, the put in, the break, the pub, the shop. Outdoor media has become so formulaic – saying things a certain way, avoiding certain topics, and creating some big blind spots in how the industry sees itself and all of the people who enjoy outdoor things – that there’s a natural role for the Rock Fight as a place to call it like it really is,” said True.

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ABOUT GEARTRADE: Founded in 1999 and relaunched under new ownership in 2019, Geartrade is the leading national resale resource for used outdoor gear and apparel, having listed more than 1 million pieces of used gear and apparel in their 24 year history. Geartrade makes it easy to buy and sell used gear, extends the life cycle of all outdoor products, and minimizes their environmental impact wherever they can. Geartrade sellers include individuals, retailers, and manufacturers; and their consignment service includes free boxes, free shipping, and complete hassle-free posting of all items. For more information or to sell that great old backpack hanging in your garage, please visit www.Geartrade.com.

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