Gerber and Fender Join Forces with Country Music Star and World-Famous Tattoo Artist for a One-of-a-Kind Giveaway

October 19, 2021

Portland, Ore. (October 19, 2021) /OUTDOOR SPORTSWIRE/ – Gerber Gear, an industry-leading brand of knives and multi-tools, and gear, has amped up its partnership with leading musical instrument maker Fender Guitars. The powerhouse brands have created a contest and giveaway featuring a one-of-a-kind custom guitar and a trio of custom knives, hosted by Gerber ambassadors Luke Wessman and Tim Montana.

World-famous tattoo artist and designer Luke Wessman and country-music star Tim Montana have teamed up to create three truly unique prize packages. One lucky winner will receive a custom Fender guitar, as well as three custom, American-made knives from the Gerber Custom program. Wessman drew artistic inspiration for the guitar design from Montana’s lyrics to his popular song “American Thread”. The phrase “Never Quit” as well as a bald-eagle in a traditional-style tattoo design further embody the American spirit.

“At Gerber we felt the combination of both Tim and Luke’s work would be the perfect showcase of American Made products,” said Todd Bischoff, creative director at Gerber. “Both self-made men, Luke and Tim’s collaboration on the project speaks to the heart of creators and artists across the globe.”

“I’ve been deeply influenced by music since I was little, and when the opportunity arose to work with Tim and Fender, it was a no brainer,” said Luke Wessman, legendary tattoo artist and designer. “It is always special to work with an artist and embody the tone and message from their work. This is a great opportunity to showcase the collision of art and music.”

Custom products are no strangers to either brand.  Gerber launched Gerber Custom on the brand’s website in the Spring of 2020, offering customers the chance to create their own unique combinations for Gerber’s most popular fixed blade and foldable knives. Fender also launched a custom guitar shop in 1987 and has grown into the world’s preeminent maker of highly collectible, custom instruments operating in Corona, California. For more contest information, please visit www.gerbergear.com/fender.

To download images of the custom knives and guitar please click the following link: https://inbackbonemedia.box.com/s/ivdjit0sjdh3be1pa1k68nmfv0ekiqp2

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About Gerber:

Gerber is a global outdoor brand that builds knives, multi-tools, and problem-solving gear for wherever the pursuit may lead you. Built on the pillars of craftsmanship, innovation, and commitment to the user, Gerber products are purpose-built for the adventure and meant to stand the test of time. For more information, please visit www.gerbergear.com.

About Fender Musical Instruments Corporation:

Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel® and Bigsby®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrates 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.

Contacts:
Roseann Stover
Gerber Gear
Director, Marketing
Roseann.Stover@gerbergear.com
Josh Headley
Backbone Media
Senior PR Account Manager
josh.headley@backbone.media
970.963.4873 ext. 1216