‘Glamping’ Grows Up: ULUM’s Bid to Create Approachable Luxury
June 20, 2023
Now, with the launch of ULUM in Moab, Utah, the brand is creating a more elevated experience: Think electricity in tents, Aesop amenities, Pendleton blankets and more emphasis on the F&B delivered in purpose-built communal spaces.
Launched in Moab within driving distance to Canyonlands airport and many of the natural parks, the brand represents Under Canvas’s evolving business model seeking to address a gap in the market and appeal to a higher-end customer. Skift
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