GU Energy Labs Releases New Recovery Drink Aimed at High-Intensity Sports and Workouts

June 14, 2019

Berkeley, Calif. — GU Energy Labs welcomes the newest addition to its ROCTANE line with the launch of ROCTANE Protein Recovery Drink Mix, which specifically meets the recovery needs for athletes to rebuild, refuel and rehydrate after high-intensity, long-distance training or racing.

ROCTANE Protein Recovery helps muscles recover and reduces muscle damage with 20 grams of high-quality whey protein— double the amount of protein in its previous formulation.  The portable drink mix is formulated with fast-acting carbohydrates to help athletes bounce-back faster, and electrolytes to rehydrate muscles with fluids that were depleted during exercising.

“Our athletes asked, so we listened,” said Magda Boulet, VP of Research, Innovation, & Development for GU Energy Labs. “We know refueling with quality protein, carbs, and electrolytes immediately after working out is essential to short term recovery and long term athletic gaines. That’s why we reformulated our recovery mix to deliver more protein in a single, portable serving!”

This amplification of GU’s recovery products naturally builds off of its existing ROCTANE line, which is designed to help athletes during long-duration, high-intensity sports and workouts. The new ROCTANE Protein Recovery Drink Mix meets post-endurance needs by doubling the protein and effectively stimulating Muscle Protein Synthesis—the process by which the muscles repair, rebuild and become stronger.

ROCTANE Protein Recovery comes in two popular flavors, Vanilla Bean and Chocolate Smoothie. Both are available in either the 15-serving bulk resealable bag (MSRP: $45.00) or the convenient individual servings 10-pack (MSRP: $35.00 USD), as well as purchasable online and through GU vendors. All GU products are recyclable through our program with Terracycle, a global leader in recycling hard-to-recycle materials.

For more info, please visit: https://guenergy.com

For any media inquiries, please contact: Kelsey Anderson, kelsey@sasquatchagency.com

ABOUT GU ENERGY LABS

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

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