HDry ® North America Announces the Launch of HDry ‘ b5’: A Technically Advanced Bio-Based Laminate Membrane

July 8, 2021

Outdoor Retailer Show, Denver, Colorado — August 10-12 and the Performance Days: Functional Fabric Fair in Portland, Oregon — October 27-28

Bethel, CT (July 8, 2021)— This week, Altexa srl and GHS Holdings announce the launch of HDry®‘ b5’ a bio-based,  waterproof laminate, for the Summer Market season 2021. HDry® will be attending the in-person Outdoor Retailer show in Denver, Colorado, August 10-12, and the Functional Fabric Fair in Portland, Oregon, October 27-28.

HDry is the most advanced technology for waterproofing outdoor products through direct 3D lamination of a waterproof-breathable membrane. It’s another step forward in ecological  technology for “direct lamination,” in waterproof outdoor performance products.

HDry is committed to its role in protecting the environment. Its innovative manufacturing processes and materials used throughout the lamination process are well above industry standards and aim to reduce the environmental footprint of the outdoor and apparel manufacturing industries. The new HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence from fossil fuels on a high-end active performance gear with a high bio-content rate (53%), resulting in the highest range of responsible technical performance.

“We are very excited to launch this new bio-based version of our membrane at HDry. By replacing the petroleum in our process with a nonedible bio-based corn derivative, we are working to maintain our premium performance characteristics where waterproof-breathable performance is concerned, while at the same time reducing the negative environmental impact our product has on the ecosystem,” says Gary Schloss with GHS Holdings, distributor to HDry NA. ”We are working hard to set our brand apart from market competition with an alternative that offers best in class protection from the elements while continuing to build on our sustainability story.”

The existing HDry compound is made by a polyurethane ester-based waterproof-breathable membrane combined with thin polyester knit. Material saving and lightness are its greatest advantages. HDry is PTFE-free, and no per fluorinated compounds (PFCs, PFOs, PFOAs, etc.) are used in its production. HDry does not contain any restricted substance of REACH–ECHA list and is OEKO-TEX certified.

The “HDry” brand name derives from the abbreviation of the chemical name for water (H₂O), coupled with the word “Dry,” and it signifies the connection between this technology and water.

Outdoor Retailer Show:  Denver, Colorado, August 10-12

Functional Fabric Fair: Portland, Oregon, October 27-28

Latest HDry video featuring Scarpa

HDry featuring on SCARPA RIBELLE TECH HD 2.0 – YouTube

About GHS Holdings:

GHS Holdings has a combined 30 years of experience in worldwide manufacturing and distribution of high-end performance gloves. The company is now focusing its offerings on innovative and entrepreneurial small to medium size companies and brands with access to premium technical hand wear and accessories. GHS Holdings is the exclusive representation for HDry waterproof-breathable technologies in North America. ghsholdings.com

About Altexa srl:

HDry’s entrance into the North American market means more options for brands looking for a partner in the creation of high-performance, waterproof technology for gloves, footwear and packs. HDry strengthens the technological development that Altexa founders initiated in 2006, when they first created the OutDry technology and brand. Altexa’s patented HDry technology provides the direct, three-dimensional, application of a membrane inside the shoe upper or the outer layer of the glove, thus eliminating any space that could cause infiltration and stagnation of water. Altexa is based in Italy with an operations branch in China. For more information on HDry, please visit hdry.com

Contact: Beth Cochran | bethcochran@whatsuppr.com | 406.579.7909