Headsweats Names Jim Heese as Chief Executive Officer

August 3, 2021

BOULDER, Colo. (Aug. 3, 2021) – Headsweats, the leader in high performance headwear, today announces the hiring of industry veteran, Jim Heese, as Chief Executive Officer. In this role, Heese will provide strategic development and guidance to sales and marketing initiatives including factory production, product development, brand positioning and more. He will lead the brand out of the Boulder, Colorado headquarters.

“Jim is an incredibly talented communicator with a proven track record of success,” said Ines Marchione, Head of Marketing at Headsweats. “His extensive background in the outdoor and consumer space, along with his values of culture and well-being, makes him a natural fit for the Headsweats team. We know Headsweats will continue gaining momentum under his leadership and direction. We’re thrilled to welcome him to the team.”

Heese joins Headsweats from Exxel Outdoors, where he served as Chief Marketing Officer and most recently, Executive Vice President. As Executive Vice President at Exxel Outdoors he directly managed brands including Compass 360, Serta Airbeds, Instabed, X20, and owned relationships with retailers including Walmart, Target and Dick’s Sporting Goods. He also brings extensive industry experience to his new position as the founder and President of Pactimo, the first custom cycling apparel brand to go fully digital and embrace e-commerce.

“Headsweats is a trusted company in the Boulder and active communities and I’m excited to further their efforts,” said Jim Heese. “We have a unique opportunity to reinvent a 23-year-old brand, and I am confident Headsweats will inspire athletes of every level to reach their full potential.”

Heese received his B.S. in Political Science from Northeastern University and resides in Denver, Colorado, with his wife, two daughters and dog.

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About Headsweats

Considered the “secret weapon” for athletes and active lifestyle enthusiasts, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear. A variety of high-quality performance products made of REPREVE® recycled fibers are now available online and for customization. Whether you’re looking for headwear or apparel we’ve got you covered – all backed by an unconditional warranty. With the ability to create unique and custom headwear and apparel that is eco-friendly, Headsweats is sought-after to optimize your performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. For more information visit Headsweats.com