HEST Continues to Dream Big, Announces Team Growth and New Partnership with 1% for the Planet

January 20, 2022

The car-camping, sleep accessories brand wrapped up 2021 with a recent funding round and 700% growth in sales

SEATTLE (Jan. 20, 2022) /OUTDOOR SPORTSWIRE/ – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, announces three  new hires and celebrates a recent partnership with 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.

Wrapping up the year with a recent funding round and 700% growth in sales, HEST is excited to announce its three key new hires to the company: Frank Pet as Chief Financial Officer, John Maguire as Digital Marketing Manager and Jeff Krahenbuhl as Sales Director.

​​As CFO, Frank Pet will oversee financial operations and lead the charge on building the structure, processes, and talent needed to support HEST’s ambitious growth plans and successfully scale the business to meet fast-growing demand.

John Maguire has over 10 years experience working for multiple luxury brands focused primarily in Lead Acquisition and Nurture Marketing. Maguire will hone his developed skills from working for large brands and providing these new ideas to HEST – where marketing is in a focused growth stage.

Jeff Krahenbuhl has over 20 years experience in the outdoor industry and has a track record of working with technical, premium products and brands in both hardgoods and softgoods. Krahenbuhl is a “design geek” who is always attracted to and inspired by great design, and he will build and manage HEST’s wholesale sales partnerships.

“It is a dream come true to see how far HEST has come in such a short amount of time,” said Aaron Ambuske, founder and CEO of HEST. “So much of this is because of our amazing community, who continue to provide thoughtful feedback and share their own stories of life on the open road with their HEST sleep products. It drives us to work smarter and find more solutions so that people can sleep better at night and play harder during the day.”

While growth and scaling are a focus for HEST, staying true to its core in not just enjoying – but honoring and protecting – the outdoors remains at the forefront for the brand, and is why HEST teamed up with Protect Our Winters last year. Today, HEST is excited to take this a step further with the announcement of joining the 1% for the Planet community.

“At HEST’s core is the belief in protecting the outdoors that we enjoy and recreate in every single day,” continued Ambuske. “We are honored to join the 1% community and are committed to a giving strategy that is a positive force for public lands and environmental change.”

“Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes. We’re excited to welcome HEST to our global movement,” says Kate Williams, CEO of 1% for the Planet.

Today, HEST celebrates a growing line of premium car-camping sleep products that can be found online and in brick and mortars across the country. The HEST Sleep System, Dually, Pillow and its newest product, the Foamy, have all proven strong successes through the reoccurring sell out and reorders fulfilled over the last year – via online and third party. For more information about HEST, visit www.hest.com.

About HEST

HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product and engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep.

Learn more about HEST at www.hest.com.

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.

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