HEST Partners with Yukon Trading Company to Lead PNW Sales Representation

May 4, 2023

The Seattle brand bolsters sales team, prepares for growth.

SEATTLE (May 4, 2023)/OUTDOOR SPORTSWIRE/ – HEST, the designer of premium sleep products built to make the great outdoors even greater, is pleased to announce its newest sales representation and partnership with well-known outdoor industry sales group Yukon Trading Company to grow its Pacific Northwest region retail relationships and sales goals.

“Yukon Trading Company’s proven track record has developed an enviable regional dealer network in the Pacific Northwest,” said HEST Sales Director Chris Tennal. “Yukon Trading has delivered strong work across many specialty retail segments, successfully growing both established outdoor brands and more recently, start-up brands in the overland and car-camping marketplace. I am confident that the team at Yukon Trading is well-positioned to deliver our goals and drive value for its retail partners.”

HEST offers a growing line of premium car-camping sleep products that can be found online and in brick and mortars across the country. The HEST line has proven its success through recurring sell out and consistent reorder fulfillments over the last year – via DTC and third party vendors. This exponential growth and success – combined with HEST’s products now in more than 125 REI stores – proved to be the right time to bring on the premier agency in the Pacific Northwest region, Yukon Trading Company. This group brings a core competency and experience suited to amplify and support HEST’s fast-paced retail partner goals alongside its quickly-growing REI national business.

“Yukon Trading Company is excited to partner with HEST. The brand has established a new benchmark in the vehicle and camp sleep products category,” said Yukon Trading Company owner Stuart McCornack. “The brand’s innovative products and core values align well with ours, and here in the PNW, HEST’s uncompromising approach to product design and quality, combined with our premium retail partners, is a perfect match. We look forward to expanding HEST’s brand awareness and retail footprint in the years to come.”

Founded in 1996, Yukon Trading Company is a leading outdoor rep group based in the Pacific Northwest. Yukon is primarily a sales and marketing solutions agency working independently with manufacturers of quality outdoor products to build successful partnerships with specialty retailers and organizations within the PNW territory.

To learn more about HEST, visit www.hest.com.

About HEST

HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep.

Learn more about HEST at www.hest.com.

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