Honey Stinger Introduces New Product Categories at Interbike: Gluten Free Waffles and Protein Chews

September 15, 2015

STEAMBOAT SPRINGS, Colo. (September 15, 2015)—Honey Stinger, the leading manufacturer of honey-based energy food, will unveil two new product lines, Gluten Free Organic Stinger Waffles and Protein Energy Chews, this week at the Interbike cycling trade show in Las Vegas. The company will also introduce a fifth flavor, Mango Orange, to its Organic Energy Gel line.

“We developed the line of Gluten Free Waffles in response to our most frequent customer request—to meet the nutritional needs of those avoiding gluten in training or dietary restrictions while maintaining the great taste of our original Stinger Waffles,” says Jennifer Shea, Honey Stinger national sales manager.  “The addition of the Gluten-Free Waffles and the Protein Energy Chews not only strengthens our roster of nutritious and great-tasting, honey-based foods, they set us apart from all other nutrition brands. Customer and consumer demand for an additional Organic Energy Gel flavor also drove the launch of Mango Orange.”

Honey Stinger Gluten Free Waffles will be available January 2016 in three flavors: Cinnamon, Salted Caramel and Maple. The traditional stroopwafel, a waffle made from two thin layers of baked batter with syrup filling, originated over 200 years ago in the Netherlands and remains popular today. Honey Stinger’s version uses organic honey and other organic ingredients rather than syrup, making Stinger Waffles certified USDA Organic. The Gluten Free Organic Waffle is the only product of its kind, available in a single serving wrapper, MSRP $1.49.

Available January, 2016 in Raspberry, Juneberry and Cherry-Lime flavors, Protein Energy Chews maintain the same size and similar texture of the original Organic Energy Chews, but are unique in that they are the first chews to include naturally occurring fiber plus five grams of plant-based protein for sustained energy and recovery. Protein Energy Chews provide 100% of the recommended dietary allowance of essential Vitamin C, and Riboflavin (Vitamin B2) for optimal energy absorption into the body pre and during activity, MSRP $2.49.

New Mango Orange Organic Energy Gels will be available January 2016. Mango Orange Organic Energy Gels are certified gluten free with organic tapioca syrup, organic honey, added electrolytes and a blend of natural flavors, MSRP $1.39.

About Honey Stinger

Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, protein bars, protein chews, organic energy gels, organic waffles, gluten free organic waffles, organic chews, and organic waffles and energy chews for kids. Fueling some of the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.