Honey Stinger Partners with Alterra Mountain Company

January 28, 2021

Becomes An Official Nutrition Partner of five premier Alterra Mountain Company Destinations

STEAMBOAT SPRINGS, Colo. (Jan. 28, 2021) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations. The partnership establishes Honey Stinger as an Official Nutrition Partner of five select Alterra Mountain Company destinations – Steamboat and Winter Park in Colorado, Squaw Valley Alpine Meadows, Mammoth Mountain and June Mountain in California.

The partnership, which runs through December of 2022, delivers highly visible branding, exclusive sales and sampling opportunities throughout the destinations, and offers unique digital and social collaborations. Moreover, it enables Honey Stinger to connect with a broad new group of outdoor enthusiasts, adventurers and athletes – a cornerstone of the brand since its inception nearly two decades ago.

“Developed by local athletes in Steamboat Springs, Colorado, the Honey Stinger brand was truly ‘born and bred’ in the mountains, and we draw inspiration each day from the many mountain athletes whose adventures we are proud to fuel,” said Mike Keown, CEO of Honey Stinger. “We could not think of a more fitting partner for the brand than these Alterra Mountain Company destinations, which share our passion for outdoor sports, the environment and respect for all people. We are so excited to partner with them as they continue to offer premier mountain experiences for athletes and adventurers of all kinds.”

“Not only does Honey Stinger provide exceptional nutrition products that will help fuel our guests, we also appreciate itsdeep roots in Steamboat, bringing a passion for outdoor recreation and alongstanding commitment of supporting athletes and adventurers,” said Ryan Blanchard, Director of Brand Partnerships, Alterra Mountain Company.

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About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.  Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.

Contact: Delaney Wood, Backbone Media

Phone: 970.963.4873 ext. 1228

Email: Delaney.wood@backbonemedia.net

Contact: Kara LaPoint, Backbone Media

Phone: 970.963.4873 ext. 1144

Email: Kaera.lapoint@backbonemedia.net