Honey Stinger Ups its Recovery Game with New Cracker Bar

October 15, 2020

Featuring added plant protein and double the filling, the everyday favorite gets an upgrade

STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike.

The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker Bars – with creamy nut butter and honey sandwiched between two crunchy, salted multigrain crackers and covered in rich, delicious chocolate – but now boast twice the amount of filling to keep athletes feeling more full and satisfied, plus 10 grams of plant-based protein to promote optimal recovery.

“We know our athletes are working harder and balancing more than ever before amid this challenging year, which means recovery is also more important than it’s ever been,” said Mike Keown, CEO of Honey Stinger. “Building on the bold flavors and contrasting textures that gave the original version such broad appeal, our new Cracker Bar gives athletes more of the protein and nutrients they need to be able to both recover and perform at their best.”

Easy to carry and consume, the updated bars are an ideal post-workout fuel, helping athletes repair their muscles and replenish energy reserves for the training ahead. Alternatively, they offer a well-rounded, grab-and-go meal replacement to provide sustained energy and help keep hunger at bay through a busy day.

Made with simple, real-food ingredients, the new Honey Stinger Cracker Bars are available in two great-tasting varieties: Peanut Butter Milk Chocolate and Peanut Butter Dark Chocolate, each offering a distinctly satisfying balance of sweet and salty flavor profiles. Both varieties are USDA certified organic, Kosher and non-GMO, and feature True Source Certified Honey.

The Cracker Bars retail for $29.99 per box of 12, and can be purchased online at www.honeystinger.com and through select retail partners.

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About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colo. since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.