Houdini and Rumpl Collaborate on a Recyclable, Technical Outdoor Blanket, Available Now

October 16, 2023

Limited-edition technical Houdini x Rumpl ReCONNECT blanket is fully recyclable

PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in performance blankets, today unveils the ReCONNECT Blanket, created in collaboration with Houdini, the global leader in responsible technical lifewear. The waterproof, breathable, all-weather ReCONNECT Blanket is Rumpl’s first circular blanket made from recycled materials and is designed to be recycled. The limited-edition Houdini x Rumpl ReCONNECT Blanket is available for purchase on www.houdinisportswear.com and Rumpl.com for MSRP $200.

The ReCONNECT Blanket celebrates the magical moments of connection that occur between one another in nature. Houdini aims to reconnect people to nature with its technical apparel, while Rumpl’s products help amplify those shared, special memories that are only possible outdoors. The ReCONNECT is a manifestation of Houdini’s and Rumpl’s authorities.

“The co-creation of the ReCONNECT Blanket brings together two like minded brands with the goal of designing a state-of-the-art blanket inspiring people to reconnect to nature,” says Houdini CEO Eva Karlsson. “Our collaboration with the Rumpl team provides access to one more circular apparel option to fuel the growth of the circular economy.”

The ReCONNECT taps into Houdini’s collection of technical sustainable fabrics and trims, all recycled, recyclable, renewable, biodegradable or Bluesign certified. The all-weather blanket features a waterproof two-layer, 20,000 outer hardshell for protection from the elements, while the C9 Ripstop inner fabric offers breathability and next-to-skin comfort. The 200g hollow-fiber insulation and Lifetime Warranty will keep adventurers toasty warm on any outing for the lifetime of the product. The ReCONNECT also packs into a waterproof dry bag, allowing for easy transportation, anywhere.

Rumpl, the leader in premium and technical blankets, strives to make blankets for everyone and everywhere. The new blanket is the brands’ highest technical product expression yet and is an essential piece of gear for any outdoor adventurer.

“We’re thrilled to have had the chance to collaborate with Houdini, who is leading the way into a new, sustainable outdoor industry with their unique approach to product development,” said Wylie Robinson, founder and CEO at Rumpl. “The ReCONNECT Blanket pushes the boundaries of what an outdoor blanket can and should do, offering premium technical performance and peace of mind of its impact on the environment.”

For more information on the collaboration and each brand, please contact Heidi White (CGPR for Houdini), Heidi.White@offmadisonave.com, or Corinne Baud (rygr for Rumpl), corinne.baud@rygr.us.

About Houdini

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately, Houdini wants to enable and inspire people to reconnect to nature. For more information, visit houdinisportswear.com.

About Rumpl

Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go … or when you don’t go anywhere. www.rumpl.com.

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