Houdini Sportswear Debuts Spring/Summer ‘23, Showcasing Minimalist Outdoor Approach Encouraging Consumers to Connect with Nature

May 28, 2022

100% of line is recycled, renewable, biodegradable and bluesign certified

STOCKHOLM (May 28, 2022) /OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with a focus on doing more with less, announces the Spring/Summer 2023 line for the “Adventure Inspired Functional Life.” This entire line is 100% recyclable, renewable, biodegradable and bluesign^® certified.

“Adventure Inspired Functional Life is the foundation of the Houdini brand,” says Niclas Bornling, Houdini’s head of brand and D2C. “Our goal for Spring/Summer 2023 is to create companion pieces that can be worn in any environment for any activity, from the outdoors to around town. Each garment not only embodies style, but also, uses fabrics resulting in clean performance. Lastly, Houdini continues to refine the production and supply chain, making sure all fabrics are pure, with no synthetic blends.”

The Spring/Summer 2023 line includes ultralight performance garments, 100% recycled and recyclable Tencel™ fabrics, and durable comfort pieces, including shirts, jackets, shorts, and pants. New colors, including Jumpin Blue, Geyser Grey, Summit Blue and Morning Haze have been added to the new pieces, as well as current favorites such as the Power Houdi and the Mono Air Houdi.

Expanding upon the popular Pace Collection, designed for running, Houdini is introducing the Pace Flow Houdi, with Polartec^® Power Dry^® Mesh creating a breathable jacket that also provides insulation when layered. In addition, the new Pace Light bottoms and the Pace Air tops are lightweight yet silent for high endurance activities.

Specifics include:

Tree Collection: Houdini’s Tree pieces use a cooling and airy Tencel Lyocell fabric, made of wood pulp from sustainably sourced trees and a closed loop production facility with minimal waste for a fully renewable and biodegradable fabric. Silhouettes include a men’s and women’s Tree Tank, Tree Tee, Tree Message Tee, Tree Dress, a women’s Tree Top, men’s Tree Polo Shirt and Tree Longsleeve Shirt. Men’s MSRP $120-$140; Women’s MSRP $110-$160

Pace Air: Made from Rerun Jersey, an ultralight, stretchy and smooth jersey fabric made from 100% recycled polyester. The superfine, quick-drying knit prevents snagging. With a slim athletic fit and flat seams that won’t hinder movement, the Pace garments are specifically designed for high pulse activities. Available for men and women in both a tank and tshirt cut. MSRP $70

Pace Light: The Pace Light is available in both shorts and pants for men and women and made with C9 Stretch, an ultralight, stretchy and silent fabric. A hidden elastic and drawstring at the waist in combination with side slits ensure a perfect fit. Two side pockets with zippers provide easy storage for essentials. MSRP $140 (Pants); MSRP $100 (Shorts)

Pace Flow Houdi: This garment uses Polartec^® Power Dry^® Mesh, a lightweight mesh fabric that creates insulation without trapping excess heat or vapor. When worn as an outer layer, it enables air to flow through the garment and vent excess heat or moisture, while it builds a powerful layer of warm air and insulation when worn as a layer underneath a shell. Available for both men and women. MSRP $190

About Houdini

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately, Houdini wants to enable and inspire people to reconnect to nature.

###

Houdini Media Contact:

Kelly Blake – CGPR

Kelly@cgpprpublicrelations.com

415-624-7030