How These Brands Are Chasing Olympic Gold in Paris and Beyond

July 12, 2024

U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales.

Comcast’s NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to the 2021 summer Olympics in Tokyo. Inc.