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Hula, a unique Vermont business accelerator campus and culture, teams with Pale Morning Media to support 2020 launch

November 4, 2019

BURLINGTON, VERMONT (November 4, 2019) Hula, a state-of-the-art office, coworking, conference, and events campus on the shores of Lake Champlain, is partnering with Pale Morning Media for public relations and strategic communications to support its 2020 launch. 

One part business accelerator, one part outdoor destination and one part eclectic cultural hub, Hula is creating a new standard for a unique, next-generation “work and play” environment in a signature location of the Northeast.

“Hula is a reflection and an extension of what’s already happening in the Burlington area – a combination of world-class innovation, quickly growing access to investment capital, and a healthy outdoor lifestyle that most cities can only dream of,” said Russ Scully, president and founder of Hula.

Hula’s spectacular 14-acre lakeside location stretches the sandy shores of the Burlington Surf Club south to a grassy bluff that formerly housed a historic oven manufacturing facility. Fully renovated and reimagined, the new Hula campus will feature three net-zero energy efficient buildings, housing a combined 160,000 square feet of state-of-the-art working, conference, and event space. The landscape has been reconfigured to create significant lakeside greenspace, as well as improved access to Lake Champlain via a new spur from the Burlington Bike Path.

Hula is taking a leading business development role in the state via its acceleration program, including flexible lease terms, business mentoring and access to local and national venture capital. Since spring 2019, The Fund at Hula has participated in raising more than $40 million in funding for Vermont companies in conjunction with FreshTracks Capital, Vermont Center for Emerging Technologies and a robust group of Vermont angel investors.

In addition to a curated list of tech-oriented tenants occupying long-term office space, Hula will offer 120 designated desks and co-working space for over 200 members. The Hula campus will include a full-service restaurant and fitness center, and regular public events such as live speakers and outdoor concerts, bolstering the regional appeal and reflecting the surrounding cultural vibrancy of Burlington.

Hula phase one move-ins are scheduled to begin in February 2020, and the Hula event calendar is scheduled to debut in spring 2020.

“If you were dreaming up the perfect setting for a rapidly growing business, it would look exactly like Hula,” said Drew Simmons, president and founder of Pale Morning Media. “With world-class facilities, collaborative networking, competitive access to capital, and jaw-dropping outdoor recreation, Hula has taken a former manufacturing facility and turned it into an opportunity factory.” 

Based in the Mad River Valley of Vermont, Pale Morning Media is a national strategic communication and public relations agency, specializing in support of outdoor minded organizations, brands and individuals. 

For more information on Hula, please contact Amos Horn,

Amos@palemorning.com