Hydro Flask Appoints Industry Leader Phyllis Grove as Vice President of Marketing and E-commerce

March 30, 2016

Bend, OR (March 30, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced the addition of Phyllis Grove as Vice President of Marketing and ecommerce. Grove brings over 30 years of marketing experience from the outdoor, lifestyle and electronics industries, working for companies such as KEEN, Mountain Hardwear and Sol Republic. She specializes in building brands, growing businesses and developing high-performing teams.

“Phyllis brings tremendous relevant marketing experience to our brand and a passion for team development,” said Hydro Flask CEO Scott Allan. “Phyllis understands our audience and knows how to increase global brand awareness and consumer engagement via an integrated strategic approach.”

“I’m excited to be joining the team,” said Grove. “Hydro Flask has quickly grown to become a category leader and I look forward to being a part of the next phase of this innovative company.”

Grove joins a team of recent hires with deep backgrounds in the outdoor industry, including veterans from Timbuk2, Smartwool, Black Diamond, Mountain Hardwear and Wilson Sporting Goods. As VP of Marketing, Grove will be in charge of global marketing efforts for all Hydro Flask sales channels. She will be relocating to the company’s headquarters in Bend, Oregon.

About Hydro Flask

Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using Pro Grade 18/8 stainless steel and the company’s unique Temp Shield Insulation™, Hydro Flask food and beverage flasks are stylish, BPA‐free, recyclable, and backed by a lifetime warranty. Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask’s charitable giving
at https://www.hydroflask.com/5‐back.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot®, OXO Steel® and Hydro Flask®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl’s®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold ‘N Hot®. The Company recently acquired Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl’s® trademark is used under license from MSD Consumer Care, Inc.