Hydro Flask Expands Global Presence with New Distribution In Japan

January 26, 2017

Company enters Asian Market in early 2017 extending global reach

(Bend, OR) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with Alco International to expand into the Japanese market.

Building on the brand’s growing global presence, Hydro Flask will launch into over 100 new Japanese retailers in early 2017 in the outdoor, sporting goods, surf, active lifestyle and fashion categories. In addition to purchasing products in stores, Japanese consumers can also buy Hydro Flask items online at www.hydroflask.co.jp.

“Expanding our global footprint into the Japanese market is a key milestone for our company,” said Mike Wallenfels, Global Vice President of Sales at Hydro Flask. “There is no doubt that it’s a country filled with outdoor lifestyle enthusiasts. We’re already seeing a great reception and amazing results in the market.“

“We’ve been big fans of Hydro Flask since the moment we were first introduced to the brand,” said Masahiro Furihata, President of Alco International Co. ltd. “It’s a pleasure to serve as the Hydro Flask distributor for Japan. Customers here have been waiting for the arrival of this brand.”

Since the company’s inception in 2009, Hydro Flask has maintained its dedication to insulated products and uniquely refreshing experiences for consumers. The company has expanded its presence to 17 international countries and has exploded to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask
Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited
Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, OXO Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.

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