Hydro Flask Honored as REI Co-Op Camp Division Vendor Partner of the Year

February 20, 2019

Company recognized during annual awards at 2019 Outdoor Retailer Winter Market

Bend, OR (February 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to be recognized as the REI Co-Op Camp Division Vendor Partner of the Year. Hydro Flask accepted the award during a special presentation on Day 1 of the 2019 Outdoor Retailer Winter Market trade show.

Selected from more than 1,400 REI brand partnerships, Hydro Flask’s divisional award celebrates its significant contribution to the Co-Op’s mission to awaken a lifelong love of the outdoors. Hydro Flask has been a longtime partner of the premier outdoor retailer. As this year’s award winner in the camp merchandising category, the honor recognizes Hydro Flask for its leadership in high-performance products, commitment to sustainable practices and authentic brand vision that resonates with outdoor enthusiasts everywhere. 

“We are delighted to be named this year’s REI Co-Op Camp Division Vendor Partner of the Year,” said Hydro Flask Vice President of Worldwide Sales Mike Wallenfels. “Hydro Flask’s drive to inspire an active and joyful on-the-go lifestyle through innovative yet simple solutions aligns perfectly with REI’s values. The Co-Op has always been one of our most successful partnerships, and we are proud to continue our support and investment in its mission.”

The Vendor Partner of the Year awards program was established by REI in 1993. Each year, companies are nominated in the Co-Op’s four categories – action sports, camp, apparel, and footwear and basics – for partnering with REI to meet customer needs, raising the bar for product quality, and driving sustainable business practices.

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products from beverage and food flasks to the new Unbound Series® soft coolers. Believing that every adventure starts with two simple words: Let’s Go!, Hydro Flask creates products that facilitate an active and joyful lifestyle. Hydro Flask’s innovations showcase TempShield® double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel to ensure pure taste and durable, ergonomic design for comfort and durability. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better – from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at www.hydroflask.com. 

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit www.helenoftroy.com.