Hydro Flask Launches Apparel Collection and New Product Accessories at Summer Outdoor Retailer

July 27, 2017

Company enters into apparel category and expands hydration accessory offerings

Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its apparel collection, designed with moisture wicking and thermal technology inspired by the brand’s sweat-free, insulated bottles. Additionally, Hydro Flask is launching multiple hydration product accessories, including the new Tag Along™ bottle sling, insulated Tumbler Straw Lids, silicone Flex Boots and Bottle Brush.

Hydro Flask’s apparel line features t-shirts and thermals for both men and women. The shirts are designed with Hydro Free™ moisture wicking technology while the thermals feature Mini Waffle Thermal construction. Both technologies pull sweat and moisture away from the body, keeping consumers dryer for longer. A double-dyed cotton-poly blend fabric bridges the gap between high-performance comfort and casualwear. The collection features five color choices with assorted graphics that include the Hydro Flask logo, refreshing water droplets and the new rejuvenation design. Men’s and women’s apparel styles include short-sleeve t-shirts, long-sleeve t-shirts, soft crew neck thermals and hooded thermals with a drawstring hood and front pocket. Apparel prices range from MSRP $34.95 to $64.95.

Additionally, the apparel collection spotlights new Hydro Flask hats, with four styles in a variety of fits, colors and designs, in water-resistant fabric, breathable mesh and a crushable bill available in one design. Hat prices range from a MSRP $29.95 to $34.95. The apparel collection will be available for purchase on February 1, 2017.

Hydro Flask’s new accessories include the Tag Along™ bottle sling for hands-free hydration on the go.

Available in two sizes to fit any bottle size from 12 oz to 40 oz, the Tag Along™ is made with durable, waterproof fabric and EVA foam to protect consumers’ bottle from the elements. A stretch-woven storage pocket holds keys, credit cards and other essentials. With a fully adjustable, stretch-woven Sliplok shoulder strap, the Bottle Sling can be worn across the body or over the shoulder. The Hydro Flask Tag Along™ retails at an MSRP of $34.95 and $39.95, and will be available on February 1^st in four colors: Black, Mist, Storm and Goldenrod. Also available on February 1^st will be the new insulated Tumbler Straw Lids, featuring two sizes for the 22 oz and 32 oz Tumbler (MSRP $9.95).

Stemming from the popularity of the customizable My Hydro program, on October 15^th the company will be launching new colors in the wide flexible straw lid, alongside the release of the silicone Flex Boot in small and medium sizes. Both the straw lid and flex boots will be available in four colors: black, cobalt, mint and flamingo. The products allow consumers to pair the durable, easy-to-clean lids with the new flex boots to add extra color and customization to their bottle. Additionally, the Flex Boots help provide extra protection and a non-slip surface for each Hydro Flask. The Bottle Brush is made with durable nylon bristles and a non-slip grip, to clean even the tallest Hydro Flask Growler and Oasis. The silicone Flex Boot retails for MSRP $7.95 and the Bottle Brush retails for MSRP $12.95.

“We’re excited to introduce another new category and debut these products at Summer Outdoor Retailer,” said Hydro Flask Vice President of Product David Visnack. “We believe the Hydro Flask apparel collection will provide our consumers with their favorite workout and concert t-shirt in one, while our newest accessories will elevate their daily beverage experience, whether they are at home or on the go.”

Dedicated to product innovation and an unparalleled user experience, Hydro Flask continues to expand its category and product offerings to provide uniquely refreshing experiences for its consumers through the brand’s food and beverage containers, coolers and apparel collection. Hydro Flask has been presented with an OutDoor INDUSTRY AWARD and several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has expanded its presence to 17 countries and has grown to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.

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