Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record

January 9, 2019

BIDDEFORD, Maine (Jan. 9, 2019) — Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. rygr will drive Hyperlite’s public relations efforts in the United States, effective Jan. 1, 2019. 

“Hyperlite Mountain Gear designs, creates, and produces award-winning backpacks, shelters, and accessories built with Dyneema® Composite Fabrics and rigorously tested by some of the most acclaimed outdoor enthusiasts in the world,” says Hyperlite Mountain Gear Founder and CEO Mike St. Pierre. “We will look to rygr to amplify the brand, utilizing its communications expertise to solidify our position among our valued core consumers and introduce Hyperlite to new audiences.”

Deeply rooted in the pursuit of simple, ultralight and uncomplicated backcountry travel, Hyperlite Mountain Gear staff counts themselves among the customers they serve. Based in the renovated Pepperell Mill in Biddeford, Maine, Hyperlite Mountain Gear is committed to building packs, shelters and accessories that are durable, functional and devoid of the unnecessary.

rygr is an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate 360-degree product and brand campaigns. Based in Carbondale, Colorado, rygr’s solutions-oriented team of creative marketers represents leading active brands, such as KEEN Footwear, Fjällräven, Salomon, and Tender Corporation.

“We are excited to tell Hyperlite Mountain Gear’s entrepreneurial story of creating innovative, high-quality products for outdoor consumers,” says rygr Principal Brian Holcombe. “Hyperlite offers rygr the opportunity to work alongside a brand that makes gear with purpose. This emphasis on quality and building a company culture of continuous improvement directly reflects two of our own core values: appreciation of the craft and embracing change and the opportunity it presents.” 

For information regarding Hyperlite Mountain Gear, contact Account Manager Sam Petri at sam.petri@rygr.us.

About Hyperlite Mountain Gear

Hyperlite Mountain Gear is deeply rooted in the pursuit of simple, ultralight and uncomplicated backcountry travel and as such, we count ourselves amongst the customers we serve. We are not guided by trend or profit over product. Our goals, and those of the kindred outdoor enthusiasts we exist for can only be achieved by creating highly refined gear that features precisely what’s needed. And nothing more. www.hyperlitemountaingear.com 

About rygr

rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us