News Topics
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January 14, 2025
VALLON Names Verde Brand Communications as Agency of Record
AMSTERDAM, Netherlands /OUTDOOR SPORTSWIRE/ - VALLON, the independent and family-owned eyewear brand that blends timeless style with cutting-edge performance, has named Verde Brand Communications as its agency of record, effective January 2025. This partnership will help VALLON expand its brand presence in North America and further connect with the growing global...
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January 14, 2025
Osprey Packs Balances Sustainability and Functionality for Fall 2025’s Expanded Lifestyle Collection
CORTEZ, CO - Jan., 14, 2025 - Osprey Packs, a leader in creating top-quality, high-performance innovative carry solutions, continues to push the boundaries of sustainable, versatile and functional design with its newest lifestyle collection for fall 2025. The introduction of Arcane™ Earth, which features an all-new sustainable fabric innovation, and Daylite™...
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January 14, 2025
Selkirk Sport launches pickleball-specific shoe line
COEUR D’ALENE, Idaho – Jan. 14, 2025 /OUTDOOR SPORTSWIRE/ – Selkirk Sport, a leader in pickleball innovation, today announced the launch of its pickleball-specific court shoe line, completing its head-to-toe offering. After more than three years of rigorous testing with an advisory team of 3,500 professional players, coaches and key...
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January 14, 2025
Big Agnes Redefines Ultralight with Revolutionary HyperBead™ Fabric
STEAMBOAT SPRINGS, CO (January 14, 2025) /OUTDOOR SPOTLIGHTS/ – Big Agnes, a leader in innovative outdoor equipment, today announced its next evolution in sustainable ultralight equipment with the launch of its revolutionary HyperBead™ fabric technology. Embodying the brand's commitment to performance, sustainability and adventurer-first design, HyperBead represents the next step...
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January 14, 2025
Will Yakima’s New OverNOut Vehicle Awnings Please Stand Up?
Lake Oswego, OR (January 14, 2025) /OUTDOOR SPORTSWIRE/ – May we have your attention, please? Yakima is thrilled to stand up with the rebranding of its revamped vehicle awning line, introducing the new name OverNOut as replacement for its previous "SlimShady" and "MajorShady." titles. This change not only reflects Yakima's...
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January 14, 2025
NITECORE Unveils the DL30 Dive Light: Revolutionizing Underwater Exploration
/OUTDOOR SPORTSWIRE/ - NITECORE, a global leader in illumination technology, is proud to announce the launch of the DL30 Dive Light, a groundbreaking flashlight engineered to enhance underwater adventures for divers worldwide. The DL30 Dive Light is meticulously designed to meet the rigorous demands of underwater exploration. Certified submersible up...
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January 14, 2025
Rehydrate, Refuel, Repair: Skratch Labs Launches Oat Milk Latte Recovery
January 14, 2025 - Boulder, CO /OUTDOOR SPORTSWIRE/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest carb-rich Recovery Sport Drink Mix flavor, Oat Milk Latte. The vegan Oat Milk Latte joins Skratch Labs’ Recovery Sport Drink Mix line, which prioritizes the post-workout needs of endurance athletes by pairing...
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January 13, 2025
Athletic Performance Company Veo Strip Announces Tom Kelley as CEO
PORTLAND, Oregon — January 13, 2025 /OUTDOOR SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...
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January 13, 2025
NOT Just PINK – Sweet Protection Unveils Limited Edition Colorway
(BOULDER, CO - January 13, 2024) /OUTDOOR SPORTSWIRE/ - Sweet Protection is excited to unveil its limited-edition Candy Pink collection, featuring helmets and goggles, where performance meets bold style. This vibrant colorway reflects the brand’s commitment to top-tier protection, cutting-edge technology, and comfort. Designed to turn heads, the Candy Pink...
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January 13, 2025
Adventure Cities Set to Premiere on OutsideTV in February 2025
January 13, 2025 /OUTDOOR SPORTSWIRE/ - The team at Heliconia is thrilled to announce that Adventure Cities will premiere on OutsideTV in February 2025! This milestone marks a significant achievement for Heliconia’s network distribution, as OutsideTV brings this fast-paced and exhilarating travel show to a wider audience. Adventure Cities takes audiences on...
