Introducing PrimaLoft® Utility: Redefining Durability and Performance in Synthetic Insulation

September 12, 2023

Cutting-edge technology offers exceptional durability, ease of care, and unparalleled performance in challenging conditions.

LATHAM, N.Y. /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., a global leader in advanced material technology, is proud to announce the launch of its latest innovation, PrimaLoft® Utility. Representing a groundbreaking design approach, PrimaLoft Utility sets new benchmarks in durability within the realm of synthetic insulation, while also providing unparalleled ease of use and care.

PrimaLoft Utility is engineered to redefine the standards of durability and performance for synthetic insulation. Designed to excel in even the harshest conditions, it offers an elevated level of quality that stands the test of time. The innovation’s outstanding resilience is attributed to its enhanced structural integrity, ensuring exceptional abrasion and compression resistance. This enables remarkable longevity, a crucial component to sustainable design.

PrimaLoft Utility opens the door to a myriad of fabric options, enabling a diverse range of end uses – from highly breathable garments to those built to withstand the most rugged usage. Another standout feature of is its remarkable resistance to high-temperature laundering. The technology maintains its peak performance even after numerous wash cycles, making it a dependable choice for those seeking high-performance insulation that’s also easy to maintain.

“PrimaLoft Utility represents a game-changing advancement in synthetic insulation technology. Its enhanced durability, easy care attributes, and versatility empower users to explore new realms of functionality and usefulness.” said Tara Mauer-Mackay, senior vice president of product strategy at PrimaLoft. “It also enables garments that can last a lifetime, a critical aspect of sustainability that is often underdiscussed.”

The key attributes of PrimaLoft Utility include:

Maintains Thermal Values: PrimaLoft Utility’s unique structure retains its original warmth levels, even after experiencing harsh wearing conditions, ensuring long-lasting comfort and performance.

Resilient & Compression Resistant: The material bounces back effortlessly after repeated motion and extended compression, upholding its insulating properties even through rigorous wear.

Abrasion Resistant: PrimaLoft Utility’s exceptional abrasion resistance minimizes fiber migration, allowing it to be paired with a wide range of fabrics, while maintaining its integrity over time.

Easy Laundering: With the ability to be washed and dried at high temperatures, PrimaLoft Utility takes the hassle out of caring for high-performance garments.

Design Freedom: PrimaLoft Utility’s durability and compatibility with a variety of fabrics and quilting styles provide designers with the creative freedom to craft unique pieces for diverse applications, from workwear and kid’s wear to outdoor and lifestyle apparel.

Easy on the Earth: PrimaLoft Utility not only offers exceptional performance, but also boasts recycled content, efficient manufacturing processes, and a long-lasting lifespan – contributing to sustainable practices.

PrimaLoft Utility is set to transform the landscape of synthetic insulation, offering a new era of performance, durability, and creative possibilities. Utility can be found today in LL Bean’s Men’s Bean’s Utility Vest and Men’s Bean’s Utility Hoodie, with more brand adoptions coming soon.

###

About PrimaLoft:

PrimaLoft, Inc., an advanced material technology company based in Latham, New York, with offices in Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used by more than 950 top global brands in outdoor and fashion, home furnishings, work wear, hunting and military applications. With its Relentlessly Responsible™ mission, PrimaLoft strives to balance innovation, performance & sustainability in a pursuit of a better future. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark for providing unsurpassed comfort in any condition, while lessening its impact on the environment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit stage.primaloft.com, and follow PrimaLoft on Facebook, Instagram, and LinkedIn.