JAM Collective to Lead North America PR for Craft Sportswear

July 11, 2024

SAN FRANCISCO (July 11, 2024) /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner.

Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality sportswear and footwear designed to enhance athletic performance, with a specialty in endurance sports. With a legacy spanning over four decades, Craft Sportswear continues to make its mark in the industry by combining functionality, comfort, and style, catering to athletes and sports enthusiasts of all levels.

Through this new partnership, JAM Collective will spearhead Craft Sportwear’s public relations and affiliate marketing efforts, aiming to strengthen the brand’s presence and its reach within the North American market.

“We couldn’t be more thrilled to partner with the team at Craft and to work with them to amplify the brand’s voice here in the U.S.,” said Julie Atherton, founder and CEO at JAM Collective. “Craft is a brand that is rooted in their passion for sports and in their commitment to innovation, design and performance and since 1973, they have developed high-quality performance sportswear leveraging their genuine heritage in the Swedish elements.”

“We’re excited to partner with the team at JAM Collective. Their strategic approach to public relations and deep understanding of our audience will enhance Craft’s brand visibility and engagement among athletes and sports enthusiasts. This collaboration will help us share our story in new and dynamic ways, emphasize our commitment to quality and innovation, and extend our reach within the performance and endurance sports community. JAM Collective’s passion and expertise align perfectly with our vision, and we’re eager to achieve outstanding success together in the North American market,” said Jake Rawson, CEO of Craft Sportswear North America.

Craft Sportswear joins the family of JAM Collective brands which include nationally and internationally recognized clients such as Arc’teryx, LifeStraw, OtterBox, Snow Peak, Vasque Footwear, and Opinel.

ABOUT JAM COLLECTIVE

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Arc’teryx, LifeStraw, OtterBox, Snow Peak, and Vasque Footwear. www.jamcollective.net

ABOUT CRAFT

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes. For more information, visit craftsports.us

Contact: Julie Atherton

JAM Collective

Julie@jamcollective.net

415-839-7546