Jaybird Joins The Conservation Alliance

April 17, 2018

Sports audio and technology pioneer launches Earth Day promotions to benefit the organization

(BEND, Ore. – April 17, 2018) – The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild spaces, Jaybird launches two Earth Day promotions to benefit The Conservation Alliance.

Jaybird is donating 10-percent of the proceeds from a new, special edition Earth Day Jaybird RUN headphone to The Conservation Alliance. Additionally, 10-percent of all Jaybird website sales on Earth Day will be donated to the organization.

“With our home base in Park City, we are extremely fortunate to have access to open spaces in our backyard,” said Jamie Parker, global general manager of Jaybird. “Earth Day is an important moment globally to celebrate open spaces, and we feel very fortunate to be working with The Conservation Alliance to help protect this precious resource for generations to come.”

As a group of outdoor industry companies, The Conservation Alliance recognizes its responsibility to help protect the wild lands and waterways on which its customers recreate and wildlife thrives. To achieve that goal, The Conservation Alliance makes grants to nonprofit organizations working to protect the special wild lands and waters in their backyards.

“Jaybird is going above-and-beyond to support The Conservation Alliance’s  to protect wild places throughout North America,” said John Sterling, Executive Director of The Conservation Alliance. “We are thrilled to work  with Jaybird as they continue to integrate conservation values into their business.”

The special edition Earth Day RUN buds feature a unique color scheme (charge green with a forest green charging case) inspired by the colors and landscapes of the open spaces of Jaybird’s home in Park City, Utah. Also included in the special edition box is a small, beautiful print of El Capitan in Yosemite National Park by renowned outdoor sports photographer and Jaybird Ambassador, Tim Kemple. For additional information, please visit jaybirdsport.com.

About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 50 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see www.conservationalliance.com.

About Jaybird
Established in 2006 in the mountains of Utah, Jaybird is a pioneer of wireless sports headphones and technology for runners, outdoor athletes and fitness enthusiasts. We believe that music empowers people to push beyond their limits and elevate their performance to new levels. Our products are developed with insights from some of the world’s best endurance athletes like Rory Bosio and Timothy Olson. Jaybird’s focus on secure and comfort fit, adventure-proof design, and incredibly rich and customizable sound means that athletes everywhere can focus on their passion without wires, or anything else, getting in their way. We continue to evolve and define what it means to motivate people to get outdoors and push themselves with music. For more information, please visit www.jaybirdsport.com or #PowerYourPassion with us on Facebook, Twitter, and Instagram.

Media Contact:

Verde Brand Communications
Julie Evans
970.946.0856
Julie@verdepr.com