Kitsbow Modernizes the Classic Denim Shirt

July 26, 2022

Demand for Kitsbow’s Limited-Edition Denim Icon Shirt has led the Old Fort, N.C.-based brand to introduce a premium denim shirt as a permanent product offering

Old Fort, N.C. (July 26, 2022)/OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel today launches a purpose-designed denim shirt with high performance details that are sure to make it an American Classic. Unlike denim of the past, this shirt never binds across the back of the shoulders, and snaps rather than buttons allow for one-handed ventilation adjustment. The new shirt also uses hidden mesh venting for comfort in hotter weather. Tailored details of the collar, cuffs, pockets, and seams meet the standards of fine apparel, so this is a denim shirt you can wear out to dinner.

At first glance, the Denim Icon Shirt looks like any other denim shirt, but with the same silhouette of the legendary Kitsbow Icon Shirt made with Pendleton Wool. All of the proven comfort and fit details of that original Icon Shirt are incorporated in the Denim Icon Shirt. Vented gussets minimize binding across the back of your shoulders while you ride a bike (or type at a keyboard), while front snaps and rear vents equip you to adjust ventilation and allow for a wide temperature range of wearability in warmer weather.

“Our design team has been conceiving and designing high-performance apparel for years – their designs deliver clothes that are durable, so comfortable they nearly ‘disappear’ when worn, and at the same time offer timeless style for the discerning buyer,” explained David Billstrom, Kitsbow CEO. “Our team turned their attention to the classic denim shirt, and the result is the most comfortable, durable, and stylish performance denim shirt available anywhere.”

The Denim Icon will be offered in Slate, a classic blue appearance that’s at home everywhere from trails in Appalachia to the streets of New York City. The Slate denim is a 4-way stretch, 3-way blend twill that has the the comfort and hard-working heritage of cotton, the durability and abrasion resistance of nylon, and the engineered flexibility of Lycra.

Moreover, the Denim Icon Shirt will be available in a wide variety of fits and sizes, with three fits (Women’s, Signature, and Relaxed Athletic Fits) in Tall and Regular length, for a total of 34 size/fit choices for each customer.

Available at Kitsbow.com for $249.00 with free shipping and free return shipping, each Denim Icon Shirt is made to order in Old Fort, N.C., just for you, in the exact size you specify. Demand has shirts shipping in about three weeks from order, however the production volume varies daily so check at time of order.

About Kitsbow

Kitsbow was established in California 10 years ago, with each detail of our apparel vetted for quality and style. The clothes are also exceedingly durable, which means they last longer, and that the negative impact of production is minimized. Relocating to Old Fort, North Carolina in 2019, Kitsbow committed to a Just in Time manufacturing model, minimizing waste and maximizing flexibility to serve the customer. Kitsbow clothing (except for gloves and socks) is made in the USA, and all Kitsbow products are packaged and shipped using compostable packaging that’s ready to return to the Earth in your own garden. In 2022, Kitsbow rebooted as a public benefit corporation, and has started the process to become a certified B Corp. Kitsbow also is a Bicycle Friendly Business, designated at the highest level (Platinum) by The League of American Bicyclists. For additional information, please visit kitsbow.com.