KUIU Partners With Noble Biomaterials To Bring Ionic+® Botanical Technology To Hunting Category

April 1, 2025

KUIU leads technical innovation with Ionic+® Botanical antimicrobial in new Velocity tee

SCRANTON, PA. (April 1, 2025) /OUTDOOR SPORTSWIRE/ — Noble Biomaterials, creator of advanced antimicrobial systems, announced its latest fabric development with performance hunting brand KUIU. The partnership kicks off a series of fabrics developed with Ionic+® Botanical and is the first adoption of Ionic+® Botanical within the hunting space.

KUIU’s new Velocity technical long-sleeve and tee features Noble’s award winning Ionic® Botanical and is now exclusively available on KUIU’s website. This is the first product available from KUIU that uses Noble’s latest citric acid-based antimicrobial solution and is beginning of many new fabric developments planned between KUIU and Noble.

“People who know the KUIU brand understand how important product details are,” says KUIU Brand Manager Micah Sirek. “It’s important to continue adding value to the products we make. Our customer knows we have a drive for innovation and performance, which includes fabric materials, and we’re excited to work with Noble to continue to develop high-performing apparel.”

Noble’s Ionic+® Botanical renewable treatment lasts up to 50 washes. Allowing KUIU wearers to wash less and extend the life of the product, while saving water and resources throughout the products lifecycle. KUIU and Noble are expanding their partnership and have plans to introduce additional Ionic+® solutions in future seasons adding durability and performance benefits.

“Our partnership with KUIU showcases the versatility of Ionic+® and how brands can differentiate their products with our technology,” said Allon Cohne, SVP of Ionic® and CMO at Noble. “Between our new Botanical solutions and our Ionic+® PRO technology, there’s opportunity for brands like KUIU to break through in their respective categories with new fabric developments.”

Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier of medical components to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming. Ionic+® products exceed the performance claims on the market to which Noble is publicizing within its social and digital channels. As an EPA compliant partner, Noble Biomaterials take very seriously any claims made to the consumer.

For more information on Noble Biomaterials and to view their full range of fabric applications, please visit www.noblebiomaterials.com.

About Noble Biomaterials, Inc.

Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, IONIC+®, X-STATIC®, and CIRCUITEX®, are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring, and conductive protection benefits. Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming. Its headquarters and manufacturing facilities are located in Scranton, PA, and the company has offices in Europe, Asia, and South America. Visit www.noblebiomaterials.com to learn more.

About KUIU Gear

Based in Dixon, California, KUIU was founded in 2011 to provide customers with the world’s most advanced hunting layering system and equipment on the market. KUIU provides remarkable apparel and equipment that is light, packable, and dependable. By eliminating retailers and selling their products exclusively online, KUIU drives the ultimate shopping experience. They provide superior customer service, lower pricing, and the highest product quality. For additional information visit www.kuiu.com or call 1-855-367-5848 Monday-Friday from 9:00 AM-5:00 PM PST.