La Sportiva Hires Wes Green as Director of Sales

July 19, 2018

July 19, 2018 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the hiring of Wes Green as Director of Sales. Replacing long time sales leader Mark Day, who has retired, Green joins the brand from Big Agnes. He will lead all of the brand’s sales efforts, including key retail relationships with dealers, direct to consumer channels and the network of independent sales reps across North America.

“Wes is a proven leader with a long track record in the outdoor industry and we are pleased that he has agreed to lead our sales efforts”, says Jonathan Lantz, president of La Sportiva North America. “With his experience at retail and at another respected brand, Wes has a diverse skill set that he’ll employ to help us continually evolve and improve our sales.”

Green spent 21 years working at Eastern Mountain Sports in various roles, working his way up through key merchandising and buying roles. He later spent 3.5 years at Big Agnes in various roles, most recently as brand manager. He has always been a climber and skier and admired La Sportiva from other vantage points in the industry but now has the opportunity to make his own mark on the brand.

He adds, “most of my career in the outdoor industry has been spent with traditional hard goods so the opportunity to apply my knowledge to footwear and apparel sales is a new and exciting one to me. La Sportiva is a brand with a strong heritage and exciting products across multiple categories that I am excited to represent. Starting with Outdoor Retailer next week in Denver, I’ll be on the front lines with the brand’s excellent sales team and welcome all the interactions and opportunities that will arise.”

With 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.