Leading Mountain Safety Brand, Mammut North America, Levels Up Brand and Business Growth and Adds New Executives To Lead Team

April 14, 2023

The addition of a slate of VP level talent showcases brand’s focus on growth and partnerships and supports its historic growth and trajectories

Williston, VT /April, 2023 /OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand, is thrilled to announce the appointment of four key team members at the VP level, leveraging decades of experience to help drive strategic growth across sales, operations, marketing, and partnerships. These VP level roles are new to the North American team structure, and are indicative of the brand’s commitment to bolstering resources and defined brand growth and direction.

The mountain safety brand, relied upon by outdoor enthusiasts, athletes of all levels, safety professionals and experts across the globe, has doubled its business year over year and has bold goals to increase growth by 100% over the next three years. This targeted growth trajectory necessitated the implementation of the strategic hiring operation, to allow for best practice in customer and consumer engagement and experience.

Mammut North America is thrilled to welcome back VP of Marketing, Maddie Petry, who returns to Mammut after two years as SVP, Brand and Marketing at Edge Eyewear, a performance and safety eyewear brand. At Edge, Maddie repositioned and reestablished the Edge brand, opening new market sectors and expanding the consumer base. She also developed and launched a direct channel for Edge, opened a new revenue stream and doubled growth while leading site strategy and fostering an online community. Maddie had previously served as Director of Marketing for Mammut from 2019-2021 and is thrilled to rejoin the Swiss-born brand and drive initiatives to support the industry-leading mountain safety equipment, rich history and background, and sustainability commitment. Maddie joined Mammut as VP of Marketing in January, 2023 and is based in Boulder, CO.

Joining Maddie at Mammut North America is new VP of Sales, Brian Block. Brian brings his decades worth of experience in outdoor and climbing brand sales expertise most recently from Black Diamond Equipment. Brian rose from Business Unit Director, Climbing Sales, to Vice President of Sales during his five year tenure at the company, where he was instrumental in all sales aspects and attributes, including forecasting, P & L, product planning, budget building, marketing coordination, go to market strategies and product launch outlines. He is thrilled to come aboard to help drive retail partnerships and expansion of new markets. Brian joins the team as VP of Sales in May, 2023 and is based in Salt Lake City, UT.

Garrett Waldron, Mammut North America’s new VP of Operations, comes to the brand from Marmot, where he spent 16 years fine tuning his skills as the Director of Inventory Management. Garrett’s long tenure at Marmot allowed him to hone specialized skills in the arenas of operations, inventory and personnel management, and he is excited to take on this new challenge in leading Mammut North America’s operations alongside his marketing and sales counterparts. Garrett joins the brand as VP of Operations in May, 2023 and is based in Santa Rosa, CA.

Mammut North America’s commitment to growing its own internal and existing talent is exemplified in the recent promotions of Leah Simkoff to VP of Finance, Ian Armstrong to National Sales Director, and Collin Jenkins to Commercial Director.

“Mammut is known for its commitment to the highest quality and standard of product, and this commitment extends to our talent acquisition and development, exemplified in these key hires and promotions,” said Mammut North American GM, Kris Kuster. “With a rejuvenated focus on retail and resort partnerships, from POWDR Corp and Backcountry.com to Avalanche Canada, Outdoor Gear Exchange, and more. These new hires come in the wake of a redefined purpose around brand growth and engagement. We could not be more thrilled to welcome Maddie, Brian and Garrett to the team, and congratulate Leah, Ian and Collin on their well deserved promotions, and are certain that their specific expertise will benefit not only the brand direction but our valued customers, consumers and employee base.”

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For more information on Mammut, visit https://www.mammut.com/us/en

Media inquiries; Jess Fiaschetti | Jess@OutsidePR.com | 415.565.9530

About Mammut

Founded in 1862 in Seon, Switzerland, Mammut North America is dedicated to providing premium climbing, hiking, snow, and avalanche safety products for every outdoor explorer to confidently go. Mammut as a brand is founded upon innovation and excellence, with the belief that safety and revolutionary utility helps propel us into a new age of exploration. In North America, we take the learnings from our centuries-long past to generate new opportunities that create a safe, accessible, inclusive and sustainable outdoor experience for everyone. With 33 full time employees and headquarters in both Vermont and Colorado, our vision for the future is for both newcomers and seasoned experts to experience safe, enjoyable outdoor pursuits.