Light My Fire Add-a-Twist Receives Red Dot Award

August 19, 2016

International jury recognizes product for innovative design

Light My Fire, the Sweden-based manufacturer of unique outdoor accessories, has been recognized with a Red Dot Award for Product Design for its new Add-a-Twist backpack organizer.

Every year manufacturers and designers from around the world submit their new products in the hope of winning a prestigious Red Dot Award. The Light My Fire Add-a-Twist was selected out of more than 17,000 entries by an international jury, which cited its sophisticated design. The jury stated the Add-a-Twist “meets the high standards required of functional and easy-to-handle trekking gear.”

The Add-a-Twist features three separate containers that lock into each other and can be easily combined. Each container floats and has a double-sealed lid, making it waterproof and airtight. Bayonet locks allow for quick and easy access into each section with just a simple twist. Made from a durable combination of polymers, the Add-a-Twist is shockproof while remaining lightweight, and was specially designed to slip in and out of backpacks with ease.

“We’re thrilled the Add-a-Twist is being acknowledged for its versatile design,” says Light My Fire CEO, Calill Odqvist-Jagusch. “It was designed to work just as well on a boating or hiking trip as it does for your child’s school lunch, and we’re proud that the jury recognizes that wide appeal.”

The new Light My Fire Add-a-Twist will be available in the U.S. this fall. For more information, contact Suzanne Hermann at suzanne@darbycommunications.com.

About Light My Fire®

Based in Sweden, Light My Fire specializes in creating outdoor accessories that are as practical in the city as they are in the wild. From making fires with the Swedish FireSteel® to eating meals with a Spork original™ in a LunchKit™, Light My Fire products have been used by both the backyard adventurer and the backwoods survivalist. Light My Fire is distributed in the US by Industrial Revolution, a Seattle-based company that manufactures and distributes products enjoyed by outdoor enthusiasts worldwide. For additional information, visit http://www.industrialrev.com/index.php?id=39.