Light My Fire of Sweden will sell direct in the United States starting January 1, 2019

July 27, 2018

After 12 years of successful cooperation, Light My Fire of Sweden will take direct responsibility for all LMF product sales and support in the United States, starting on January 1, 2019.  Industrial Revolution, Inc. will continue to ship LMF products and provide support to U.S. customers through December 31, 2018. This change covers all LMF products, including FireSteel and related fire-starting products, the MealKit and Spork, and the new Add-a-Twist storage system.

“The U.S. is very important for us and we see great potential and exciting opportunities here,” says Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. “It feels like a natural step to be closer to this market and continue our high engagement strategy. We want to thank Industrial Revolution for a great collaboration during the past 12 years, during which we have had the opportunity to successfully grow the brand in the American market.” 

IR has been the exclusive importer and distributor of LMF products in the United States since 2005. “As Light My Fire of Sweden moves forward with the decision to service the market directly, we wish them all the best,” says Keith Jackson, owner of Industrial Revolution Inc. “This has been a very successful partnership over the last dozen years, including the sales of more than 15 million Sporks.”

Both companies are committed to taking care of existing and new customers during this transition. Questions can be directed to either company via the contact information provided below.

For more information contact:
Light My Fire of Sweden
Heléne Nilsson, North America Area Manager
helene.nilsson@lightmyfire.com
Phone: +46 766 36 47 21
press@lightmyfire.com

Industrial Revolution Inc.
Steve Llorente, Vice President of Sales
steve@industrialrev.com
Phone: +1 (206) 913-9266

About Light My Fire:  Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild.  From making fires to eating meals – the products have been taken to heart all over the world by both the backyard and the backwoods survivalist.  

About Industrial Revolution: Founded in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has grown to become a leading manufacturer and distributor of inventive products that promote fun, safety and comfort in the outdoors. In addition to UCO headlamps, Candle Lanterns™, Stormproof Matches™, portable grills and Ice Cream Balls, Industrial Revolution is also the exclusive U.S. and Canadian distributor of Sweden-based Morakniv® knives, as well as German-based Esbit solid fuel stoves and cookware.