Mammut taps Matt Kaplan as managing director of North America

October 28, 2024

Outdoor and brand growth expert brings vast experience and accelerated growth

WILLISTON, Vermont (Oct. 28, 2024) /OUTDOOR SPORTSWRE/ – Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut’s growth path as a leading mountain sports brand in North America.

In his new position, Kaplan will oversee Mammut’s business operations in the United States and Canada. His expertise in sales leadership, strategic business development and market expansion within the outdoor and action sports sectors will be instrumental in propelling Mammut’s growth in North America, an area which is at the heart of the global brand’s strategic focus.

Most recently, Kaplan served as Vice President of Sales at Vail Resorts. He also held leadership positions at Outdoor Industry Association, Timberland, Ibex, and he led Suunto North America under the Amer Sports collection of brands.

“We are beyond excited to welcome Matt to our team,” said Felix Münnich, Chief Commercial Officer at Mammut. “With his years of experience and leadership in the outdoor sports market, Matt will be critical in driving profitable growth and strengthening our position as a premier mountain sports brand in North America.”

“I am thrilled and honored to join this remarkable brand with a 162-year legacy that has significantly shaped the outdoor industry. I look forward to collaborating with the global team to elevate Mammut to new heights through exceptional products and unparalleled brand authenticity.”

Kaplan replaces Kris Kuster, who served as head of North America since 2019. Under Kuster’s guidance, Mammut has generated consistent double-digit growth each year, built strong connections with leading ski resorts and the National Ski Patrol, and established Mammut as the brand of choice for serious mountaineers and skiers in America and Canada. Kris has chosen to explore new opportunities outside of Mammut, for which we wish him the best of luck and success.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Media contact: Becca Katz | Becca@verdepr.com