Matador Embarks On New Era With “For The Travelers”, Global Brand Campaign

August 8, 2024

BOULDER, Colo. (August 8, 2024)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, unveils its adventure driven global brand campaign, For the Travelers, celebrating how travel shapes who we are. The launch of Matador’s “For the Travelers” global brand campaign represents the beginning of a new era at Matador – a renewed focus on engineering remarkable travel equipment that enables users to explore without limits.

Travel is a deeply personal experience, and Matador recognizes the unique motivations that drive people to explore. Designed in Boulder, Colorado, and rigorously tested across the globe, Matador’s products are built to withstand the demands of any adventure and equip travelers with the gear they need on every journey. The “For the Travelers” campaign coincides with Matador’s 10^th Anniversary, a testament to the brand’s continued commitment to pushing the boundaries of travel gear design.

“For the past decade, Matador has been dedicated to empowering travelers with efficient and versatile travel equipment,” said Chris Clearman, founder and CEO of Matador. “This campaign marks a new chapter in our journey to inspire people to experience new places while continuing to provide exceptional products for the next generation of explorers. We’re thrilled to honor our 10-year as we look ahead to more exciting product launches and travel innovations.”

The travel-centric campaign came to life through a brand trip to India, where the team documented gritty, adventure travel – ranging from exploring the banks of the holy Ganges River, riding motorcycles through the foothills of the Himalayas, to playing cricket in the back alleys of New Dehli, all culminating with a pilgrimage to the renowned Holi color festival.

As part of the campaign rollout, Matador is amplifying its presence by launching new creative content, collaborative brand and influencer partnerships, and exciting new product launches starting in Fall/Winter of 2025 and beyond.

To further celebrate the launch, Matador is hosting a “Win Everything We Make” giveaway starting August 8, 2024. The winner will take home one of every Matador product – valued at over $2,200. The winner will be selected on August 22, 2024.

Visit https://www.matadorequipment.com/pages/for-the-travelers-gear-giveaway to enter the giveaway. Terms and conditions apply.*

ABOUT MATADOR TRAVEL EQUIPMENT

Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit MatadorEquipment.com.