Merrell Presents: “Frosty”

June 25, 2019

The docu-style film features world-renowned trail runner and Merrell Ambassador Anna Frost as she reaches beyond podiums to experience the trail, and her life, as her family grows

ROCKFORD, Mich. (June 25, 2019) — “Frosty” features world-renowned trail runner and Merrell Ambassador Anna Frost as she navigates through a new chapter in her life: pregnancy and motherhood.

On the surface, Anna Frost looks like a competition-driven, elite ultra-runner having won some of the hardest races in her sport. One would probably think the desire to win is what drives Anna to trail run. To her, trail running is a gateway to connection. Connection to nature. Connection to community. And ultimately, connection to the self. The film will get viewers stoked to learn more about the fabled “Frosty”, yet she is about go through the hardest challenge of her life: motherhood.

“Frosty” made its initial debut at Mountainfilm in Telluride, which took place May 24-27, and then at a secondary, invite-only screening at Outdoor Retailer in Denver on June 18.

From Anna Frost

“I am no stranger to hard work, going from competitive racing and through pregnancy, but motherhood rocked my world. It has been a privilege to share this story of honesty and truth with an incredibly patient and thoughtful crew. And without the support and encouragement from Merrell, this story wouldn’t have been told.”

From Erika Derylo, Brand Manager for Trail Run at Merrell

“My favorite part about this piece is how well Anna embodies a universal truth about running the trail: that the reasons why we run transcend podiums and medals.”

 From the Director, James ‘Q’ Martin, Q Media

“Over the past year, I had a humbling and rewarding experience working with Anna Frost and her husband, Braz, on this inspiring story. The trust they offered our production team during these intimate moments was unparalleled. In my twenty years of creating media in the outdoor space, this was one of the most gratifying projects I have ever been a part of.”

Assets:

• Still images: https://www.dropbox.com/sh/2i9b62fsfwsl1vs/AAAtIfiXi-tv8b5B7L3M6AvUa?dl=0
• Photo Credit: James ‘Q’ Martin
• YouTube:https://www.youtube.com/watch?v=PdihZysj0K8&feature=youtu.be

Social Tags:

• Merrell: https://www.instagram.com/merrell/
• Anna Frost: https://www.instagram.com/annafrosty/

 Film Credits:

• Brand: Merrell
• Director: James ‘Q’ Martin, Q Media
• Director of Photography and Editor: Chris Cresci

For additional information or a downloadable file of the film, please reach the Merrell contact.

ABOUT MERRELL

Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside.