Michelob Ultra Partners with American Hiking Society to make the Outdoors Superior Again

September 1, 2015

‘Superior Trails’ Program Searches Nationwide for Trails in Need and Culminates in Online Vote to Award Two $25,000 Grants

NEW YORK (Sept. 1, 2015) – Michelob ULTRA, a Superior Light Beer, is tapping the American Hiking Society (AHS) for a toast to the great outdoors. Through its Superior Trails program, the brand has worked with AHS to identify 10 deserving trails across the country and is giving hikers the chance to vote for which sites they’d like to see improved, maintained and protected through two $25,000 grants.

From Sept. 1 through Oct. 31, people can visit superiortrails.michelobultra.com to explore the 10 nominated projects and see how the $25,000 grants would be used to renovate each site before voting for their favorites. Throughout the two-month voting period, fans can keep track of their favorite trails’ progress via a leaderboard that tallies votes in real time. Michelob ULTRA will reveal the two winning trails on the Superior Trails website on Nov. 10.

“We know that Michelob ULTRA drinkers are active, outdoor adventurists who love to celebrate a great journey with a great beer,” said Edison Yu, Vice President, Michelob ULTRA. “Through our partnership with the American Hiking Society, we’ll be able to spruce up two scenic trails in order to encourage more of these people to get outside and create some superior moments of their own.”

The 10 nominated projects were selected from numerous proposals submitted to Michelob ULTRA and AHS:

• Brandywine Gorge Trail – Akron, Ohio
• Continental Divide National Scenic Trail – Silver City/Chama, N.M.
• Cross Vermont Trail – Montpelier, Vt.
• New England National Scenic Trail – Hartford, Conn.
• Florida National Scenic Trail – Crawfordville, Fla.
• Grandview Trail – Grand Canyon National Park, Az.
• Ice Age Trail – Rib Lake, Wis.
• Lone Star Hiking Trail – New Waverly, Texas
• Tahoe Rim Trail – South Lake Tahoe, Calif.
• West Ridge Trail O’Fallon Park – Denver, Colo.

“American Hiking Society’s mission is to promote and protect the places where Americans love to hike and, by partnering with Michelob ULTRA for Superior Trails, we’ll be accomplishing exactly this,” added Gregory Miller, president, American Hiking Society. “Our National Trail Fund has worked on more than 150 trail projects across the country since 1998 to make America’s trails superior, which is made possible by incredible partners like Michelob ULTRA.”

To participate in the Superior Trails program, fans can visit superiortrails.michelobultra.com. For more information on Michelob ULTRA, visit MichelobULTRA.com or Facebook.com/MichelobULTRA.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

About the American Hiking Society

Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, please visit www.AmericanHiking.org or call (301) 565-6704 or visit us on Facebook at https://www.facebook.com/AmericanHiking