Millennials overtake Boomers, Gen X as biggest buyers of pickup trucks in U.S. for first time
December 10, 2021
Millennials, a generation that some disregarded as not being interested in driving, have rapidly become the largest generation of new car buyers in the U.S.
While it’s traditional for each generation to eventually overtake the previous one, Millennials – born between 1977 and 1994 – have done it at an “astonishing” rate, according to Tyson Jominy, J.D. Power vice president of data & analytics. CNBC
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