Minus33 Unveils the Ultimate Running Sock: Designed for Comfort, Performance and Durability

December 12, 2024

Extended R&D Process Achieves New Heights for Merino Run Socks

Ashland, NH (December 12, 202) /OUTDOOR SPORTSWIRE/ – Minus33, a leader in Merino wool apparel, is proud to announce the launch of its new running socks, the result of a year-long development process involving over 50 runners and dozens of prototypes. Built to meet the rigorous demands of both casual joggers and elite athletes, the Full Cushion Trail Running Ankle Sock delivers exceptional comfort, performance and durability.

Designed around the proven benefits of Merino wool, Minus33’s running socks provide a mildly compressive fit to reduce swelling and support foot muscles while preventing friction during runs. Lightweight and breathable, the socks also excel at moisture management, keeping feet dry and cool even during the most intense workouts. Reinforcement in the heel and toe increases durability for long-lasting performance, while a breathable microliner top encourages airflow for optimal temperature control.

“Minus33’s new run socks were crafted through an athlete-driven design process,” said Minus33 President Lawson Glidden. “We’re proud to have brought sock making back from overseas in 2020, and now that we’re fully up and running, we’ve embarked on a yearlong development and testing process – guided at every point by end-user feedback – to deliver the most technologically advanced sock we’ve ever made.”

The development process for the new run socks included extensive testing with athletes across all running levels. Minus33 sourced innovative new yarns and retooled knitting machines to ensure a perfect balance of performance and comfort without compromising the natural benefits of Merino wool. The result is a sock that wicks, cushions and supports runners every step of the way.

Minus33 running socks are available for purchase online and at select retailers. For more information, visit www.minus33.com.

For dealer sales inquiries, contact info@minus33.com. For media info, contact Chris Hrenko (chris@palemorning.com) at Pale Morning Media.

About Minus33

Minus33 offers the finest quality Merino wool base layers & apparel at a price that everyone can afford. Carrying forward over 108 years of wool garment manufacturing expertise, Minus33 was created by the wool experts of the former L.W. Packard Co., in 2002, as a response to the changing global trade and manufacturing landscape. In 2020, the brand set out to bring wool production back to Ashland, New Hampshire, with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the Briggs brothers of Leeds, England, built a woolen mill on the Squam River, manufacturing wool products, hosiery, gloves, sporting equipment and paper. In 1916, Luther W. Packard of Berwick, Maine, purchased the mill and named it L.W. Packard. For more history on the L.W. Packard Mill and Minus33, read Our Story.