Moosejaw Launches Cooler Collection for Walmart Providing Best Value and Performance in Category Arriving at Retail February 27, 2023

February 27, 2023

Hard and soft sided lines use recycled content, nylon and post-consumer recycled plastic priced between $99 to $249

MADISON HEIGHTS, Mich. (February 27, 2023) /OUTDOOR SPORTSWIRE/ Leveraging consumers’ continued desire to spend time outdoors and pursue healthier lifestyles, Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announces the launch of the Moosejaw Cooler Collection. The collection of hard- and soft-sided coolers is designed for everyone from family picnickers to outdoor enthusiasts, arriving at retail on February 27 and priced between $99 to $249.

“A high performance cooler is critical to many outdoor activities, but can be tough to afford for many,” said Eoin Comerford, CEO, Moosejaw. “We set out to create a line of coolers that hold ice for days and days without breaking the bank. These rugged coolers incorporate thoughtful features and premium components and each is manufactured from recycled content wherever possible.”

The Moosejaw Cooler Collection has a total of six products: the roto-molded, hard-sided Ice Fort™ coolers in 25, 50 and 55 quart sizes; and the welded, soft-sided Chilladilla™ coolers in 24, 36 and 42 can sizes.

Hard Sided

Ice Fort™ 25 Hard Cooler

With high performance insulation up to 2.5” thick, the Ice Fort Hard Cooler retains ice for days. The Microban ® antimicrobial protection on the interiors helps control odors. The easy-open cam latches & freezer-grade gasket seal the cold in and the hot air out. The SinchStrap carrying system converts from shoulder strap to a cinch handle making the cooler more comfortable for transporting. It holds most wine bottles upright thanks to 13.4” interior height, and the corrosion-resistant metal parts stand up to the toughest elements. The drainage port with interior tether makes for easy cleaning. There is a stainless steel bottle opener included and the cooler is padlock-compatible with multiple tie downs for securing in trucks or boats. The plastic shell is 30% post-consumer recycled material. MSRP $119

Ice Fort™ 50 Quart Hard Cooler

The Ice Fort 50 Quart has a high performance insulation that is 2” to 3.5” thick and keeps ice cold for days. The Microban ® antimicrobial protection on the interiors helps control odors. The easy-open cam latches and freezer-grade gasket seal the cold in and the hot air out. The clean ice storage bin holds 7lbs of ice or 8 cans and the rope handles with molded grip are great for comfortable hauling. The corrosion-resistant metal parts stand up to the toughest elements and the drainage port has an interior tether for easy cleaning when dumping the cooler. The cooler is padlock-compatible and features multiple tie downs for securing in trucks or boats. It even comes with a stainless steel bottle opener. The plastic shell is 30% post-consumer recycled material. MSRP $199

Ice Fort™55 Quart Rolling Hard Cooler

A high performance insulation 2” to 3.5” thick retains ice for multiple days.The Microban ® antimicrobial protection on the interiors helps control odors. 9” no-flat tires with stainless steel bearings can roll through rough terrain, making transporting much easier. The aluminum, wide grip cart handle helps for comfortable maneuvering and the easy-open cam latches and freezer-grade gasket seal the cold in and the hot air out. The clean ice storage bin holds 7lbs of ice or 8 cans. The corrosion resistant metal parts stand up to the toughest elements and the drainage port with interior tether for easy cleaning when dumping. The cooler is padlock-compatible and features multiple tie downs for securing in trucks or boats. It even comes with a stainless steel bottle opener. The plastic shell is 30% post-consumer recycled material. MSRP $249

Soft-Sided

Chilladilla™ 24 Can Soft-Sided Backpack Cooler: With the TRUZip™ Leakproof seal to keep water in and the Microban ^® antimicrobial protection on the interior, this rugged waterproof welded exterior cooler has exceptional durability. The padded, ventilated back panel and the ergonomic shoulder and sternum straps make carrying more comfortable. The cooler features fun daisy chain features for accessories, and 40% of the exterior materials are made of recycled nylon from fishing nets. MSRP $119

Chilladilla™ 36 Can Leakproof Soft-Sided Cooler: This is a leakproof, submersible and waterproof cooler features a rugged welded exterior for exceptional durability, Microban® antimicrobial protection on the interiors, and a SinchStrap™ carrying system that converts from a comfy shoulder strap to cinch-down, several storage pocket. Seventy percent of the plastic lid and liner is made from recycled content, while 40% of the exterior material is made from recycled nylon. MSRP $99

Chilladilla™ 42 Can Soft-Sided Cooler Tote: With performance insulation that retains ice for days and a TRUZip™ leak proof seal, this cooler tote has a wide mouth opening for easy access, padded crossbody strap for easy carrying, and 40% of the exterior material is made of recycled nylon. MSRP $149

About Moosejaw

Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, approximately 230 million customers and members visit approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. With fiscal year 2022 revenue of $573 billion, Walmart employs 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. Additional information about Walmart can be found by visiting https://corporate.walmart.com, on Facebook at https://facebook.com/walmart and on Twitter at https://twitter.com/walmart.

###

Media Contact:
Kelly Blake, CGPR
kelly@cgprpublicrelations.com
415.624.7030