More Than Sunglasses, Costas are the Badge of the Explorer

April 30, 2024

New Brand Campaign from Costa Sunglasses inspires its global community to ‘See What’s Out There’

/OUTDOOR SPORTSWIRE/ – Whether you jump in, dive in, climb aboard, gear up, suit up, Costa Sunglasses invites you to join them for a summer filled to the brim with adventure. No regrets. No boxes left unchecked, and certainly no stories left half-written. Just go, ‘See What’s Out There.’

That’s been the mantra of the water-obsessed, leading sunglass brand for more than 40 years. Four decades spent chasing the most remote places on earth, building the best sunglasses on the planet, and protecting the waters it calls home. ​ Costa’s newest brand campaign ‘See What’s Out There,’ takes viewers through the lens and onto the water, celebrating a global community of explorers, risk-takers, and storytellers, and inviting them to take their adventure to the next level by filling in the blank: ‘See _____ Out There.’

“Our community is a wide-ranging group of adventure seekers, but we’re all united by our passion for the water and a thirst to explore everything it has to offer. ‘See What’s Out There’ isn’t just a brand campaign, it’s a rally cry to our community to embrace their sense of adventure,” says Jed Larkin, Brand Marketing Director for Costa.

Costa’s 2024 new products are highlighted throughout the campaign, including the remastered and iconic Grand Catalina frames, to the fashion-forward Del Mar Collection additions (Keramas, Nusa, and Ulu) that are inspired by the sea and made from responsible materials. Additionally, Costa encourages its community to take in the sights of life’s greatest watery moments through its new versatile 580G gold mirror lens.

“‘See What’s Out There’ fosters a connection between product and human curiosity, igniting our shared passions for the water,” says John Sanchez, VP Product Strategy at Costa. “It’s why we work endlessly to build sunglasses that are seaworthy, built with purpose, and stand up to the elements – propelling those who look through the lens of Costas to see beyond the surface and deepen their connection to the watery world.”

Join Costa for the journey. Share your adventure, and inspire others to get out and do the same, by using #SeeWhatsOutThere for a chance to be featured on Costa’s social channels. Learn more at CostaSunglasses.com and follow our ‘See What’s Out There’ Summer Tour on Facebook, Instagram, X and Youtube.