Mountain House Taps LOUDMOUTH for Social and Community Marketing Campaigns

March 25, 2025

Creative advocacy agency will specialize in community development and strategic brand partnerships

Albany, OR. (March 25, 2025) /OUTDOOR SPORTSWIRE/  – Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with LOUDMOUTH, a Los Angeles-based creative advocacy agency led by founders who have worked with the NFL, Chipotle, and Nutter Butter. Effective immediately, LOUDMOUTH will lead the brand’s new organic social media and community development strategy, aiming to foster engagement and connection across multiple platforms.

On the heels of launching Cheesy Pepperoni Pizza Bowl, the first and only freeze-dried pizza recipe on the market, Mountain House’s partnership with LOUDMOUTH represents a significant milestone in the brand’s commitment to its consumers. With a proven track record of success uplifting brands and building community, LOUDMOUTH will bring a fresh perspective to Mountain House’s organic social media management through creative storytelling and clever partnerships with like-minded brands, influencers, and creators.

“We know our customers are highly engaged in social media networks–this is where they learn, plan for big adventures, and find entertainment,” said Sally Wilson, Interim Chief of Marketing for Mountain House. “When selecting a social media marketing partner, we knew LOUDMOUTH had both the expertise and creative vision to help us better connect with, engage with, and support the communities we have fostered for over 55 years.”

Since 1969, Mountain House has pioneered the commercial-scale freeze-drying process, becoming the gold standard in quality and taste for outdoorspeople, backpackers, and preparedness-minded individuals seeking delicious, nutritious, and convenient meal options. Today, the brand continues to innovate quick cook and portable meals in the outdoor industry and is proudly made in the USA.

“Our mission is to empower people to enjoy great-tasting, satisfying meals—whether outdoors, on the go, or in moments of unpredictability,” said Jonathan Jacobs, a Founding Partner of LOUDMOUTH. “Through our work with Mountain House, we want to find ways to creatively tell this story, reminding people that they don’t have to compromise on taste, flavor, and comfort whether they’re summiting K2 or taking a day hike with the kids. We’re creating a digital space that serves as the communal table where everyone can pull up a seat, unseal a bag, and enjoy comfort foods with the taste and satisfaction that only Mountain House can provide.”

For more information on Mountain House and the brand’s new recipe launches, visit www.mountainhouse.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT MOUNTAIN HOUSE

Named after an Oregon restaurant on the slope of the Cascades that once welcomed outdoorspeople with warm meals after full days of adventure, Mountain House is the freeze-dried meal category leader. With its great taste, ease of use, and reliability the brand has been helping backpackers, hikers, anglers and hunters stay out longer and go out further since 1969, offering comfort under any condition. Mountain House has a 56-year legacy proudly serving wholesome, delicious meals to the US military. All of its products are backed by a Taste Guarantee and a proven shelf life of 30 years. For more information and a complete list of products, visit www.mountainhouse.com.

ABOUT LOUDMOUTH

LOUDMOUTH is a creative advocacy agency that builds brands and communities on and off the internet. In their pursuit of that work, LOUDMOUTH is unwaveringly committed to being digital-first creative advocates for our team, our industry, our clients and their customers, and our world. Founded in 2024 by creative marketer Ryan Benson and long-time marketing executive Jonathan Jacobs, LOUDMOUTH exists to pave the path toward safe and rewarding creative spaces for all. For more information, learn about LOUDMOUTH at www.LOUDMOUTH.agency.

Contact:

Katie Richter
Darby Communications
katie@darbycommunications.com
716.572.3467