namuk Bolsters U.S. Presence with the Hire of Sebastian Reinhard as Chief Marketing Officer

November 10, 2022

Outdoor Brand for Kids Strengthens its Team with an Internationally Experienced Marketing and Sales Expert with Textile Know-How

ZURICH (November 7, 2022) – Time for big adventures: namuk, the Swiss-based premium sustainable outdoor clothing brand for kids is pleased to welcome Sebastian Reinhard to the team as Chief Marketing Officer. In his new role, Reinhard will be an integral part of the management team, setting the strategic guidelines for marketing communications and being responsible for the development and implementation of all namuk’s marketing activities at a national and international level.

namuk has shown rapid development since its founding in 2016, and was able to double the revenue year after year. Parents and children appreciate the high quality, durability, product innovations and uncompromisingly ecological attitude of the brand with the owl. Last year, further important steps were taken with the launch of the Re-Use platform and the expansion of the product range in the bike and hiking segment – together with the global brands Giro and Lowa. Reinhard’s task will now be to transfer this success to the new markets in Germany and the USA.

In the last seven years, as Marketing Director EMEA of The North Face, the 43-year-old German was previously instrumental in the transformation of the brand and helped to establish it in the top league of premium outdoor brands. His career now includes over twenty years of experience in marketing and sales, 14 of which were with Nike, where he most recently served as Brand Director for the Sportswear division.

“Sebastian is an outstanding marketer whose deep understanding of consumer behavior and innovative approach to connecting with consumers will help take namuk to the next level,” commented Franz Bittmann, founder and CEO of namuk, on the new addition to the team. “I am very pleased to welcome him to our team and am confident that he will increase awareness and demand and drive our unique positioning further.”

“I’ve been impressed with the brand for years,” says Reinhard, explaining his connection to his new employer. “I want to provide my two children with carefree, adventure-filled time outdoors – and that’s exactly what namuk’s clothes do. The combination of an uncompromising ecological approach, innovation and an understanding of the young wearers’ needs is unique to me. I am very proud to support Franz and the namuk team to continue this incredible journey.”

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About namuk

namuk is the leading premium sustainable outdoor brand for children, zero to 12 years of age, dedicated 100% to children’s needs. Created from the belief that children are happier when they get the chance to be outdoors as much as possible, exploring nature, no matter the weather, namuk’s products are made from robust materials and high-quality craftsmanship. namuk prides itself on developing lines inspired by high mountains and deep forests from their backyard to create innovative products that are driven by intentional and fashionable designs made to last. From biodegradable fleece made from recycled plastics to Primaloft Reversible Jackets, namuk’s products are for little “heavy users” who play outside in every type of weather. To learn more about namuk, its sustainability business model and to see the full product lineup, visit https://us.namuk.com/.