Native Eyewear Announces Exclusive Partnership with REI to Sell New Violet Reflex Polarized Lenses in Select Styles

March 2, 2017

Longmont, Colo. (March 2, 2017) — Native Eyewear and REI teamed up to offer a brand new Violet Reflex polarized lens in select styles. Exclusive to REI for 2017, the violet mirror lens will be offered in Native’s best-selling performance and active lifestyle frames, including the Ashdown, Distiller, Hardtop Ultra XP, Kodiak, and Sightcaster. This lineup offers the violet lens in either a matte black or gloss black frame and is now available for purchase in REI stores or online ranging from $119 to $149 MSRP.

This new Violet Reflex technology sets itself apart from Native’s other lens offerings by adding unrivaled color and contrast enhancement through color-sorting filtration. The resulting high definition of the violet lens is reinforced by Native’s standard lens features, including polarization, UV and infrared protection, decentered optics, impact-resistant, oil and water repellant coatings, and a vacuum-bonded hard coating to ensure lasting integrity. While the violet lens will perform in a number of varying light conditions, it is best suited for moderate to bright sunlight.

REI Violet Reflex Lens Styles Now Available Include:   

Ashdown: This squared-lens frame, named for the remote Ashdown Gorge Wilderness in southwestern Utah, has an adventurous side that’s always down for a road trip. Contrast enhancing optics ensure that no obstacle goes unseen and Cushinol™ nose pads and temple tips keep this lightweight frame in place, while trilaminate frame technology provides superior durability so you’re always ready to take the road less traveled.

Distiller: Native extracted the essential aspects of their performance technology and combined it with sleek, classic styling to create a revved-up active lifestyle piece. With lightweight, eco-friendly frames, full coverage, high definition vision, and impact-rated lenses the Distiller is your perfect partner in crime for wherever you roam.

Hardtop Ultra XP: The latest evolution of this renowned style gives you all the bang for your buck. Combining an extra protective large lens with our premium lens technology, this piece is equipped with the best of the best to make you as legendary as the rest of the Hardtop collection.

Kodiak: A medium full-framed offering named for Kodiak Island in Alaska. Assimilating compact modern design with a slight nod to a classic look.

Sightcaster: Drawing inspiration from the fishing technique of sight-casting, the color enhanced high definition optics cut through glare on the water or on the trail. The full XL wrap frame comes with nonslip grip material along the temples and nose pads to ensure all-day comfort with a lightweight and secure fit.

The violet polarized lens will be sold exclusively at REI in 2017 and will be available through Native Eyewear and other retailers in 2018.

Lightweight Earth-Friendly Frames That You Can Take from Trail to Street

Native’s advanced frame technology provides a lightweight, durable, and comfortable solution that can withstand harsh conditions, including high-impact collisions and temperature extremes. Native frames are a trilaminate construction using a castor-based resin that makes them more earth-friendly and stronger than petroleum-based alternatives. Additionally, the patented grip Cushinol™ keeps sunglasses in place during athletic activity and allows you to have stylish sunglasses that are high performance.

Recycled Packaging
Native Eyewear believes that quality gear shouldn’t come at the cost of our outdoor playground. In addition to bio-based frame resin, Native’s packaging has been thoughtfully created. The packing materials are made from materials like recycled shopping bags, plastic bottles, soy-based inks, and recycled cardboard.

Premier Lifetime Warranty

Accidents are bound to happen, and that’s why Native Eyewear offers a premier lifetime warranty. Whatever the reason (excluding loss or theft), replacements are guaranteed for a processing fee.

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To view the complete 2017 Sunglasses Catalog visit here.

About Native Eyewear

Native Eyewear is an all-season outdoor experience focused eyewear brand with effortless crossover into lifestyle. Native products feature premium polarization, light-filtering and eye-protecting vacuum deposited lens coatings on lightweight earth-conscious performance and lifestyle frames. Learn more about Native Eyewear at nativeyewear.com.