New HFA Report Saw Global Fitness Participation Reaching New Milestones

September 18, 2024

The Health & Fitness Association (HFA) reports that the global fitness industry reached new milestones in 2023 as more people embrace health and fitness across key regions.

According to the data collected by the HFA and published in its 2024 HFA Global Report, several established markets reported record membership levels and fitness participation, while many emerging markets reported strong potential for future development.

In the U.S., a record 23.7 percent of the population were members at a fitness facility in 2023, the highest rate among 17 surveyed markets. The UK followed with an all-time high of 15.9 percent, while Switzerland (14.9 percent), New Zealand (13.6 percent) and Germany (13.4 percent) rounded out the top five. SGB