New lifestyle frames by Costa Sunglasses offer premium lens technology in beach-ready styles

May 25, 2021

New Rincondo and Maya are ready for everything from a day on the coast with friends to traveling to a faraway watery world

DAYTONA BEACH, Fla. – Costa Sunglasses– the first manufacturer of color-enhancing, all-polarized glass sunglass lenses – grows its lifestyle collection just in time for summer with two new beach-ready lifestyle frames, the Rincondo and the feminine Maya. The new frames are built for those looking to enjoy long days on a sun-drenched beach, boat – or anywhere your adventure takes you.

For nearly 40 years, Costa has built a reputation for being the best sunglasses on the water. The brand’s legacy continues as it welcomes two new styles to its beach lifestyle collection. With its roots in performance eyewear for anglers, Costa brings active  details to the frames with its 580 color-enhancing and polarized lens technology, durable Bio-Resin frames, and Hydrolite nose and temple grips to keep your frames locked in place.

The Rincondo, a cousin to the well-loved Rincon and Rinconcito, is the paragon of style and function. With a fresh look and more coverage, the versatile frames offer a rounded lens shape and one-of-a-kind wrap that will make your sun-drenched day trip easy to enjoy. The women’s Maya is inspired by the royal blue waters and iconic landmarks of the Yucatán. The lightweight, feminine frame has a distinctive cat-eye design and combines style with beach-ready features. Its colorways are inspired by our watery world – Shiny Sea Urchin Crystal and Shiny Coral Tortoise.

“Maya and Rincondo give watermen and women who love the Costa lens more options that look great while still offering protection from the sun,” said TJ McMeniman, Vice President of Marketing at Costa. “Our roots are in performance eyewear, and we’ve found ways to incorporate the same active features of our pro frames into our beach lifestyle collection. The category is growing in popularity with anglers who are looking for versatile eyewear that looks as great as it performs. That’s where  Rincondo and Maya come in – they balance the best of both worlds in a fresh, new style.”

The Maya and Rincondo are now available at CostaSunglasses.com, where you can also find additional information on Costa and its collection of best-selling sunglasses.

 About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plastic initiative, IndiFly Foundation, and strong partnership with shark research organization OCEARCH, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620