Pete’s RV Center Acquires American Family RV in Virginia

July 29, 2022

On July 22nd, Vermont-based Pete’s RV Center officially assumed ownership of American Family RV with dealership locations in Chesapeake and Salem, Virginia.

Opened in 2012 by Layne and Carol Rowland, American Family RV grew into a reputable dealership for sales and service in the Hampton Roads area and into the Outer Banks of North Carolina.  In 2018, American Family RV continued to grow with the opening of a dealership in the Roanoke Valley.  The Salem dealership is centrally located on eight-plus acres with twelve service bays, and carrying premier lines including Jayco and Grand Design.

With multiple dealer groups showing interest in acquiring American Family RV over the past year, Layne welcomed this changing of hands, “Pete’s RV embraces the family concept, and is the dealer group we felt would continue to build the existing team–maintaining the values that were intrinsically American Family RV.”

In gaining the Virginia locations, Pete’s RV takes their first step into the lower Mid-Atlantic States.  “My business partners Todd McGinnis, Scott Borden, and I relish the opportunity to build upon businesses already well-established in their local and surrounding communities,” added Pete’s RV co-owner Chad Shepard.

American Family RV is Pete’s RV Center’s eighth and ninth dealership locations in seven states.  The original location in South Burlington, Vermont has been operating since 1952.

Pete’s RV co-owner Chad Shepard shown in the attached photo (left to right) with Layne Rowland.