All Posts by Adrian Goad.
Wūru Wool Sees Growth of Blister Wool, Expands Made in the USA Line
Salt Lake City (Nov. 2, 2021) – /OUTDOOR SPORTSWIRE/ – Wūru Wool, maker of premium wool products specializing in blister prevention and high-quality merino apparel manufactured in the USA, today announced it has seen more…
Wilderness Risk Management Conference To Host 28th Conference Online from October 18 – 22, 2021
Lander, Wyo—July 1, 2021—NOLS (National Outdoor Leadership School), in partnership with Outward Bound USA and the Student Conservation Association (SCA), announced that the annual Wilderness Risk Management will return as an all-online event after the…
The Perfect Bag Just Got Perfect-er: WANDRD Releases the All-New PRVKE Series
Orem, UT (April 21, 2021) — Always focused on comfort, access and versatility, WANDRD has redesigned the pack that started it all, the PRVKE, at wandrd.com. Ready for wherever you wander, the new PRVKE is…
Can’d Aid to Launch CANvas CANpaign Artist Competition — A Chance to Win $5,000 and Have Your Recycling-Themed Artwork Featured on Water Cans
Longmont, Colorado (February 15, 2021) — Can’d Aid is searching for talented artists — passionate about recycling and the environment— to submit their original artwork for a chance to be featured on Can’d Aid’s 12…
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For Daily Carry or When We Wander Again: WANDRD Releases the Best Lookin’ and Most Versatile Tech and Toiletry Kits
Orem, UT (January 28, 2021) — Ready for all your 2021 needs — from daily carry, to road trips, and those coveted far-away adventures — WANDRD introduces tech pouches and toiletry bags. “Going into this…
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Can’d Aid, Sleeping Giant Brewing and Boulder Beer Company Team Up to Increase Can’d Aid’s Clean Drinking Water Distribution Capabilities
Longmont, Colorado (January 12, 2021) — In support of its mission of people powered do-goodery, Can’d Aid has partnered with Sleeping Giant Brewing and Boulder Beer Company to can clean drinking water for distribution to…
Coalition Snow Releases the Shred Sled — the Answer to Expensive Gear, Lift Tickets & Social Distancing This Winter
(Reno, NV — November 18, 2020) Women-owned and operated, Coalition Snow is excited to launch their USA Made Shred Sled — ready for your urban adventures. The predecessor of the snowboard, a snow surfing sled…
WANDRD Releases the FERNWEH Backpack & ROUTE Chest Pack on Wandrd.com
Orem, UT (November 18, 2020) – In German, fernweh (FEIRN-Veyh) means “farsickness,” or a longing for a far off place — a feeling that continues to be all too familiar for many of us right now.…
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Coalition Snow Announces The Coalition Clubhouse, A Virtual Community For Those Who Share a Love of Snow — Including Private BIPOC Mountaintop Group Led by Hana Saydek and Nia Brinkley
(Reno, NV —November 11, 2020) Launched late last month, the team at Coalition Snow is eager to welcome new members to the Coalition Clubhouse — a virtual community designed to support women, non-binary, and other…
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WANDRD Launches 100% Recycled Nylon Camera Straps Designed with Comfort & Versatility — The Perfect Stocking Stuffers for Every Photographer
Orem, UT (Nov 10, 2020) – For all your holiday gifting, today WANDRD launches three versatile and comfortable camera straps — made from 100% recycled nylon — the Neck Strap, the Wrist Strap, and the…
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Coalition Snow Partners with Brooklyn Bell for Rafiki Powder Ski Graphic Design
(Reno, NV — October 29, 2020) Women-owned and operated, Coalition Snow is proud to announce a paid partnership with graphic designer, illustrative artist and athlete Brooklyn Bell on their Made in the USA Rafiki Powder…
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Sara Souza Receives Charles (Reb) Gregg Wilderness Risk Management Award at the 2020 Wilderness Risk Management Conference
Lander, WY — October 28, 2020 — At the 27th annual Wilderness Risk Management Conference (WRMC) held online from October 19-23, 2020, Sara Souza received the Charles (Reb) Gregg Wilderness Risk Management Award for her…
We Are Change Makers Announces 2020 Virtual One-Day Summit, Benefiting Kenyan Social Enterprise Zawadisha
(GLOBAL/VIRTUAL — October 6, 2020) Bringing together a passionate community of visionaries, We Are Change Makers (WACM), announces its seventh summit, held on October 23rd, exploring everything from mindfulness and thought leadership to race to…
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Can’d Aid and Employees from Medtronics Boulder Campus Partner for Socially Distanced Employee Skateboard Build, Giving Back to Local Students & Kids in Foster Care
(Longmont, CO September 18th) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, and employees from Medtronic’s Boulder campus, have partnered to thoughtfully host a skateboard build for local students and foster care…
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NOLS Welcomes Board Members for New Terms
Lander, Wyo.—Tuesday, September 15, 2020—NOLS names two new members to its Board of Trustees: Tori Murden McClure and Sarah Hiza. Through a rigorous selection process, the new trustees were chosen for their professional achievements, leadership…
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In Its 27th Year, Wilderness Risk Management Conference Introduces Inaugural Online Event, October 19 – 23, 2020
Lander, Wyo—September 8, 2020—NOLS (National Outdoor Leadership School), in partnership with Outward Bound and the Student Conservation Association (SCA), announced that the 27th annual Wilderness Risk Management Conference (WRMC) will pivot to an online offering.…
Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana
Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut…
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Can’d Aid Continues the Crush it Crusade, Focusing On New Recycling Programs, As Well As Nationwide Education On the Recycling Benefits of Aluminum
Longmont, CO (8/13/2020) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, is building a coalition of Crush it Crusaders who are leading recycling efforts in their communities. Thanks to a long standing…
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WANDRD Releases the FERNWEH Backpacking Bag & ROUTE Chest Pack on Kickstarter
Salt Lake City, UT (June 17, 2020) – In German, fernweh (FEIRN-Veyh) means “farsickness,” or a longing for a far off place — a feeling all too familiar for many of us right now. With this…
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Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This…
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Can’d Aid and Oskar Blues Brewery Team Up to Fill Water Need in the Southwest, Sending Over 98,000 Cans of Water to Local Communities
LONGMONT, CO (April 7, 2020) — In an effort to offer immediate assistance to areas in need during the COVID-19 outbreak, Can’d Aid and partners Oskar Blues Brewery, Ball Corporation and Coyote Logistics sent 48,000…
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Coalition Snow Launches “Inside Voices,” A Small Business Support Group and Virtual Happy Hour
Truckee, CA — This week, Coalition Snow, a women-owned and operated ski and snowboard brand, introduces ‘Inside Voices,’ a weekly (and FREE) virtual small business support group and happy hour. “Since we can’t spend time…
Crescent Moon’s Foam Snowshoe Goes Biodegradable, Announces Acquisition by Family-Owned Dunn-Rite Products
BOULDER, Colo., (January 14, 2020) — Continuing their dedication to sustainable practices, Crescent Moon Snowshoes is gearing up for their award-winning Eva and Luna foam snowshoes to go biodegradable and through the acquisition by Dunn-Rite…
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WANDRD Partners with BoldBrew
Salt Lake City, UT — October 30, 2019 — WANDRD— creators of high quality camera gear that inspires people to get out and live passionately — has partnered with BoldBrew to manage and execute their…
Ridge Merino Launches Fall/Winter 2019 Collection
Mammoth Lakes, Calif. (October 3, 2019) – Ridge Merino® announces the launch of its Fall/Winter 2019 Merino wool clothing collection. Some highlights of the collection include new hoodies, compression tights, accessories as well as updated…
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Ridge Merino partners with Polartec to debut women’s Crowley Compression Merino Wool Tights
Mammoth Lakes, Calif. (Sept. 12, 2019)– In partnership with Polartec®, Ridge Merino® announces the debut of the Crowley Compression Merino Wool Tights, a high performance alternative to traditional synthetic tights or yoga pants. Designed, tested and…
Project16x Kicks Off 2019 with OtterBox and Fjallraven, While Awarding Three New Grants
DURANGO, COLORADO, (June 26, 2019) — In partnership with OtterBox and Fjallraven, Project16x, a womxn’s leadership summit gathering 16 forward-thinking, influential womxn, from the outdoor industry and beyond, hosts four summits and awards three grantees…
Ridge Merino launches Summer 2019 collection
Mammoth Lakes, Calif. (June 26, 2019) – Ridge Merino®, makers of high-quality Merino wool clothing, released its 2019 summer collection featuring lightweight apparel with natural sun protection. The new summer lineup includes tanks, tees and…
Foehn Launches Men’s Summer Short
Quebec City, Canada — Foehn, a performance rock climbing apparel brand built to combine style and function by merging technical performance with a modern aesthetic, is proud to introduce their new men’s Brise Short this…
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Crescent Moon Launches New Luna Snowshoe, Furthering their Non-Traditional Approach to the Category
Boulder, CO – With a smaller footprint and weighing in at just three pounds, Crescent Moon Snowshoes’ new Luna snowshoe was built with women, runners and children in mind. Available in Fall of 2019, the…
Ridge Merino Receives California Green Business Certification
Mammoth Lakes, Calif. – (February 7, 2019) – Ridge Merino announced today it is one of the first companies in Mammoth Lakes, Calif. to achieve a Green Business Certification from the California Green Business Network.…
Sherpa Adventure Gear Announces Peter Novak As New President
MODESTO, CA — January 2, 2019 — Sherpa Adventure Gear — creators of purposeful adventure apparel and accessories — is pleased to announce that Peter Novak will be joining the Sherpa team as President. In…
Crescent Moon Recognized with Outdoor Retailer Innovation Award for Game Changing Eva Foam Snowshoe Design
Boulder, CO (November 27, 2018) – Crescent Moon Snowshoes was honored to accept one of only twelve awards at the inaugural Outdoor Retailer Innovation Awards show at the Outdoor Retailer Winter Market trade show held…
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Sherpa Adventure Gear Partners With Apex Outdoor Sales
MODESTO, CA — October 30, 2018 — Sherpa Adventure Gear is proud to announce its partnership with Apex Outdoor Sales team to continue to bring high quality outdoor and lifestyle gear to the South Central…
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Crescent Moon Launches New Eva V2 Snowshoe, Spiked For El Niño Winter Adventures
Boulder, CO (October 29, 2018) – The new Crescent Moon Eva V2 Snowshoe was designed for every snowy winter outing from your backdoor, whether in the city or the mountains, blurring the line between traditional…
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Ridge Merino Launches Fall 2018 Collection & New Aspect Series
Mammoth Lakes, CA – (October 10, 2018) – Ridge Merino®, makers of outstanding merino wool clothing at an exceptional price, announced the launch of its 2018 Fall Collection. The new line features the Aspect Merino…
Sherpa Adventure Gear Releases Fall 2018 Line, For Every Adventure
MODESTO, CA — Sept 20, 2018 — Purposeful apparel, designed for the global adventurer, Sherpa Adventure Gear’s Fall 2018 line is mindfully crafted for function and performance, on every adventure. “This season we continued to…
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Sherpa Adventure Gear Launches New Adventure-Ready Yatra Pack Collection
MODESTO, CA — August 1, 2018 — Inspired by the ‘yatra,’ the Nepali word for ‘journey,’ Sherpa Adventure Gear released its new multi-functional backpack line, the Yatra (ya•tra) Pack Collection, consisting of four high-quality CORDURA®…
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Sherpa Adventure Gear Partners with Nonprofit Big City Mountaineers to Donate New Yatra Pack Sales at Outdoor Retailer
MODESTO, CA — July 9, 2018 — Sherpa Adventure Gear is thrilled to be selling the Yatra Everyday Pack from its new collection at Outdoor Retailer Summer Market this July. All of the funds received…
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Ridge Merino Launches Summer 2018 Collection
Mammoth Lakes, CA (June 12, 2018) – Ridge Merino® today announced the arrival of its 2018 Summer Collection, featuring a greater selection of styles, colors and sizes for men and women. Several Ridge summer products…
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Sherpa Adventure Gear Bolsters Mid-Atlantic Sales Team
MODESTO, CA — June 6, 2018 — Sherpa Adventure Gear is proud to announce its newest sales member, Kurt Schumann, for the Mid-Atlantic region. “We are thrilled to welcome Kurt’s energy, enthusiasm and experience in…
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Project16x Launches A Grant for Women With An Entrepreneurial Spirit and Influential Drive
DURANGO, COLORADO, (April 18th, 2018) — In partnership with Deuter, the women’s leadership summit Project16x focuses their 2018 summer leadership summits on themes impactful in our community today — conservation and entrepreneurship — and the…
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Energized by the Vibrant Prints and Patterns of the Himalayas, and Equipped to Take On Any Globe-Trotting Trek, Sherpa Adventure Gear Launches the Adventure Anywhere Line
MODESTO, CA — March 12, 2018 — Sherpa Adventure Gear — Weaving together the latest apparel designs and technology, with the rich culture of Nepal, Sherpa Adventure Gear’s Adventure Anywhere Spring / Summer 18 line…
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Sherpa Adventure Gear Partners with BoldBrew
MODESTO, CA — March 5, 2018 — Sherpa Adventure Gear — creators of high-quality outdoor and lifestyle apparel and accessories — has partnered with BoldBrew, to manage and execute its public relations and digital media…
The Second Annual Mountain Ventures Summit — A Three Day Workshop Reinventing The Future of Mountain Communities — Is Set for Closing-Ski Weekend in Telluride, Colorado
TELLURIDE, CO February 16, 2018 – The world of work is changing, so in a true “unconference” format, a network of leaders building entrepreneurial ecosystems in mountain towns will come together to identify best practices…
Women’s Speaking Engagements Advance at Winter Outdoor Retailer + Snow Show 2018
DENVER, COLORADO Wednesday January 17, 2018 — Building on Summer’s “When Women Lead” Panel, Jen Gurecki of Coalition Snow and Amanda Goad of BoldBrew and Project16x, will be co-hosting multiple women-focused panels at The Camp,…
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Ridge Merino Introduces 2018 Kids Collection
Mammoth Lakes, Calif. [January 17, 2017] – Ridge Merino, developer of premium Merino Wool apparel, announced today the availability of its first-ever Kids Baselayer Collection, Ridge Kids. Made of super-soft 100% all-natural Merino wool, the…
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Crescent Moon Snowshoes Debuts Version 2 of the Eva All-Foam Snowshoe at Outdoor Retailer + Snow Show 2018
Boulder, CO (January 12, 2018) – Crescent Moon, makers of some of the world’s best snowshoes since 1997, will be showing the next version (V2) of the original Eva All-Foam Snowshoe at the upcoming Winter…
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Crescent Moon Launches the Eva All-Foam Snowshoes: The Avant-Garde Snowshoe of 2017
Boulder, CO (November 21, 2017) — After 20 years of dedication to the snowshoeing community, Crescent Moon is thrilled to raise the bar with their latest release, the Eva All-Foam Snowshoe. First showcased at last…
Coalition Snow & Wild Women’s Project Co-Host Women’s Panel & Workshop at Summer 2017 Outdoor Retailer
The statistics are bleak — only 4% of Fortune 500 companies have female CEOs, and women represent just 37% of the National Park Service workforce — yet their power and potential is unlimited. In this…
Field Trip Launches the ‘Get Out There’ Sweepstakes in Collaboration with JetBlue — Giving Away National Park Trips Every Month in 2017
BROOKLYN, NY (May 3, 2017) Kicking off summer’s travel planning with a May sweepstakes for a trip to San Francisco and Yosemite National Park, Field Trip and JetBlue have partnered to give away monthly National…
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Crescent Moon’s New Eva Snowshoe Launches on Kickstarter
Boulder, CO (March 16, 2017) Launching on Kickstarter today, Crescent Moon Snowshoes’ new Eva all-foam snowshoe is the start of a new era in snowshoeing. At least that’s what Men’s Journal has said. Ranked number…
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Today, International Women’s Day, Coalition Snow Launches A Kickstarter to Fund New YOUth Line
(March 8, 2017 — Lake Tahoe) Today, International Women’s Day, Coalition Snow launches a Kickstarter campaign to fund its first YOUth line of skis and snowboards. “We’ve been listening to women of all ages tell us what inspires…
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No Man’s Land Film Festival 2017 “No Limits” Tour Goes West This Week
CARBONDALE, CO (March 1, 2017) As the only adventure film festival that exclusively features female athletes, No Man’s Land Film Festival (NMLFF) is kicking off their second year at the forefront of a movement —…
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Coalition Snow Launches Kickstarter to Fund New YOUth Line
(March 1, 2017 — Lake Tahoe) On March 8, Coalition Snow will launch a Kickstarter campaign to fund its first YOUth line of skis and snowboards, building gear to help younger generations pursue their passions, reach their goals, find…
Western Rise® Establishes New Studio Line — Limited Edition, Crowdfunded, Small Batch Technical Clothing
Telluride, CO (February 28, 2017) Recontextualizing how apparel is designed, developed, and distributed, Western Rise’s new crowdfunded Studio Line seeks to more closely involve consumers in the development process, with a platform designed for rapid…
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Wild Women’s Project Expands 2017 Trips — Fostering Social Change, Environmental Impact and Innovation
Durango, CO (February 9, 2017) Wild Women’s Project, an intimate weekend immersion gathering women to converse and ignite action on social change, environmental impact and innovation is focused on cultivating more women leaders. What began as…
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Crescent Moon’s New Eva Snowshoe Takes Home Four Winter Outdoor Retailer Gear of the Show Awards
Boulder, CO (January 16, 2017) Crescent Moon Snowshoes is thrilled to have received Gear of the Show recognition from Outside Magazine, Gear Junkie, Digital Trends and The Manual for their new Eva all-foam snowshoe at…
No Man’s Land Film Festival Expands 2017 “No Limits” Tour In Efforts to Redefine Feminine
CARBONDALE, CO (January 9, 2017) As the only adventure film festival that exclusively features female athletes, No Man’s Land Film Festival (NMLFF) is at the forefront of a movement — redefining femininity in adventure and…
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Crescent Moon Goes All-In With New All-Foam Sports Snowshoe
Boulder, CO (December 6, 2016) Responding to the rotation of the earth and economy with innovation, Crescent Moon Snowshoes is thrilled to debut their new, all-foam sports snowshoe at the 2017 Winter Outdoor Retailer (Booth…
Wylder Goods—A Marketplace for the Modern Outdoorswoman—Launches Today
SALT LAKE CITY, UT (November 23, 2016) Wylder is thrilled to announce the opening of their curated online store, wyldergoods.com. Bridging the gap between the urban and outdoor worlds, by focusing on well-curated clothing, gear and lifestyle goods,…
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FIELD TRIP, An All Natural, Gluten Free Meat Snack Company, Releases New Meat Sticks & A Fresh Website
BROOKLYN, NY (November 15, 2016) Crafted for summer road trips, winters on the ski slopes, the daily routine and those special steps in between, Field Trip, an all natural jerky company, launches into the meat…
Elevating a Classic, Western Rise® Releases the Elkton and Bailey Performance Flannels
Telluride, CO (November 1, 2016) Western Rise, makers of advanced performance lifestyle apparel, is proud to reveal the Elkton and Bailey Performance Flannels: a modern adaptation of the tried and true favorite—the Flannel Shirt. As Western Rise continues to…
Western Rise Launches the Granite Camp Pants 2.0—A Technical, Style-Driven All Mountain Pant
TELLURIDE, CO (September 26, 2016) A tough, versatile mountain pant, cut from some of the most technical fabrics available today, the new and improved Granite Camp Pants 2.0 is the perfect all-around mountain and town pant. “We…
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New Western Rise Klamath Net Proceeds Go to Western Rivers Conservancy
TELLURIDE, Colorado (August 25, 2016) — Emblazoned with the Western Rivers Conservancy logo at the neck and finished at the end with an axe-inspired fawn foot and Western Rivers Conservancy branded colors, all proceeds from the new limited…
MUNK PACK®, Growth Leader in Cereal Category, Announces Momentum and New OATMEAL FRUIT SQUEEZE™ Flavor—Maple Pear Quinoa
(Greenwich, CT – August 15, 2016) – Driving growth in the cereal aisle, MUNK PACK® is excited to introduce a new flavor—Maple Pear Quinoa—to its popular line of Patent Pending, ready-to-eat OATMEAL FRUIT SQUEEZE™ snacks. Introducing New Flavor—Maple…
